15 June 2011
Charlottetown, Prince Edward Island
Prince Edward Island conjures up images of white beaches, lobster boils – and thanks to 28 years of savvy marketing, an iconic cow serving up super premium ice cream.
From one ice cream shop on the Cavendish boardwalk in 1983, Cows Ice Cream of Charlottetown has grown to nine locations selling 32 flavours, plus a popular line of merchandise, across Canada -- becoming a nationally-recognized brand in the process.
Click below to access ACOA's social media release on Industrial Rubber Company Inc. and ACOA's celebration of the Year of the Entrepreneur.
http://tinyurl.com/acoacows2011
For more information, please contact:
ACOA Robert Bourgeois Manager, Corporate Communications 506-851-6394 Robert.Bourgeois@acoa-apeca.gc.ca
BACKGROUNDER
In recognition of 2011 as the "The Year of the Entrepreneur,"the Atlantic Canada Opportunities Agency is celebrating the accomplishments of Cows Inc. of Charlottetown, PEI, and the contributions they are making to Canada's economic success. From down home to the far corners of the globe – be sure to read more about other Atlantic Canadian entrepreneurs like themwhose drive and dedication are proving a fast match for success.
Quick Facts on Entrepreneurship
Did you Know?
- There are more than 110,000 Atlantic Canadians working in the tourism sector.
- From 2006 to 2009, ACOA invested nearly $10 million in the Atlantic Canada Tourism Partnership to help market the Atlantic region to the world and help expand the region's tourism industry.
- During this period, the partnership generated a total of over $280 million in revenues for small and medium-sized tourism businesses in Atlantic Canada.
Building a stronger economy together
The Atlantic Canada Opportunities Agency works with business and communities to make Atlantic Canada's economy more innovative, productive and competitive. Together, with Atlantic Canadians, we are building a stronger economy.
To view the video associated with this press release, please visit the following link:
http://www.youtube.com/watch?v=IkPkcd4YViY
To read the video transcription, please visit the following link:
http://media3.marketwire.com/docs/COWS_transcript_EN.pdf
