Gatineau, Quebec, August 23, 2011 – Acting on behalf of the Honourable Denis Lebel, Minister of Transport, Infrastructure and Communities and Minister of the Economic Development Agency of Canada for the Regions of Quebec, Jacques Gourde, Member of Parliament for Lotbinière–Chutes-de-la-Chaudière, today announced that the microbrewery Les Brasseurs du Temps had been granted $118,750 in repayable funding to carry out a pre-commercialization project on the United States market.
"The Government of Canada is pleased to support this initiative of Les Brasseurs du Temps, whose premium-quality products help strengthen the Outaouais' brand image as a leader in the agri-food sector," explained Jacques Gourde.
The young enterprise currently produces 23 different varieties of beer that it sells in its own establishment as well as in certain grocery stores, bars and restaurants. The microbrewery operates its own in-house brasserie, which offers full restaurant services and shows, and also features a beer brewing heritage museum.
In accordance with its business plan, the company intends to carry out a pre-commercialization exercise that will involve prospecting for clients, conducting market surveys in the eastern United States on six of its types of beer, entering certain of its products in national and international competitions and refining its marketing strategy. Exporting its products will require the firm to purchase equipment to bolster its brewing and delivery capacity.
Agri-food processing is a promising growth sector of the Outaouais economy, as are high technology, tourism and the transformation of wood into value-added products. It is therefore in these priority areas that Canada Economic Development has decided to focus its development efforts in the region.
This financial contribution from the Government of Canada has been granted through Canada Economic Development's Business and Regional Growth program.
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Sources:
François Bélisle
Communications
Canada Economic Development
Tel.: 819-825-3976
E-mail: francois.belisle@dec-ced.gc.ca
Benoît Fortin
Special Assistant, Communications
Office of the Honourable Denis Lebel
Canada Economic Development
Tel.: 819-923-9209
E-mail: benoit.fortin@dec-ced.gc.ca
