30 August 2011
Happy Valley-Goose Bay, Newfoundland and Labrador
The development of the tourism industry in Labrador was given an important boost today with the announcement that the Government of Canada is investing $225,000 to help Destination Labrador Inc. implement a three year development plan. The funding was announced today by the Honourable Peter Penashue, Regional Minister for Newfoundland and Labrador, Minister of Intergovernmental Affairs and President of the Queens Privy Council, on behalf of the Honourable Bernard Valcourt, Minister of State for the Atlantic Canada Opportunities Agency (ACOA) and La Francophonie.
“The Government of Canada recognizes the link between tourism and economic development,” said Minister Penashue. “Increasing tourism in Labrador will create jobs and lead to economic growth, which are top priorities for our Government.
Destination Labrador will use the funding to support tourism marketing activities such as trade shows, sales calls, familiarization tours and tourism capacity building initiatives. The three year plan reflects the new public/private leadership goals of the provincial tourism plan: Vision 2020 Uncommon Potential. The ultimate objective of Destination Labrador’s Tourism Management plan is to create a sustainable tourism sector that taps into the region’s growth potential and delivers maximum economic, social and cultural value. The marketing element of the management plan involves targeting four main markets, including fishing/hunting, outdoor exploring, cultural/Aboriginal touring and snowmobiling.
Destination Labrador is an established Destination Marketing Organization (DMO) in the province of Newfoundland and Labrador. In recent years (2006-2010) Destination Labrador has been actively engaging industry partners in the launch of new tourism product, establishing and expanding marketing partnerships and enhancing the Labrador brand in the market place. A primary focus for the organization is its work to build capacity in regional tourism product delivery and generating new business for its Labrador tourism stakeholders.
The Government of Canada’s investment in this project was provided through ACOA’s Business Development Program. FOR BROADCAST USE:
Destination Labrador Inc. will implement a three year plan for tourism development thanks to a Government of Canada investment of $225,000. Regional Minister Peter Penashue made the announcement today.
The federal funding will be used to support Destination Labrador’s tourism marketing activities and assist the organization build industry capacity in the region.
The management plan targets four main markets: the fishing/hunting community, outdoor exploring, cultural touring and snowmobiling.
The Government of Canada’s investment in this project was provided through ACOA’s Business Development Program.
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INFORMATION:
Doug Burgess
Director Public Affairs
ACOA NL
709-772-2935
Randy Letto
Executive Director
Destination Labrador
709-896-6507
randy@destinationlabrador.com
