The Candian Food Inspection Agency (CFIA) has developed additional guidance to industry on claims that highlight ingredients or flavours on food labels and advertisements, such as "made with fruit" or "cherry flavoured ice cream".
The Guidelines for Highlighted Ingredients and Flavours clarifies existing requirements on how to highlight parts of a food product without misleading consumers on the composition.
For example, a label cannot overemphasize the presence of an ingredient to make their product seem more desirable to consumer.
The objective of these guidelines is to help industry meet labelling regulations and provide consumers with meaningful information about the food they purchase
These Guidelines have been drafted based on extensive research, consultation and public opinion research.
The CFIA is seeking comments on its Guidelines for Highlighted Ingredients and Flavours. Comments will be accepted until August 23, 2012, after which time the guidelines will be finalized.
The CFIA invites all interested Canadians to contribute their knowledge and specific concerns in response to the guidelines. Please forward specific, detailed comments to the CFIA's Consumer Protection Division at labelling_consultation_etiquetage@inspection.gc.ca.
