Québec, Quebec, July 17, 2012 – The Honourable Denis Lebel, Minister of Transport, Infrastructure and Communities and Minister of the Economic Development Agency of Canada for the Regions of Quebec, today announced that the Harper Government has granted funding to the Fédération des pourvoiries du Québec (FPQ) for the implementation of its out-of-province and international marketing plan.
“The Harper Government’s main priority is job creation, growth and long-term prosperity,” stated Minister Lebel. “By supporting the FPQ’s commercialization efforts, the Harper Government is showing its determination to strengthen the tourism sector and its contribution to the economic growth of our country.”
“We welcome the renewal of these agreements that will help ensure the continuity of our programs and the deployment of positioning strategies in foreign markets. At a time when public finances are being stretched, we salute the Government’s commitment to the regions of Quebec,” said FPQ President and Executive Director Marc Plourde.
The FPQ’s marketing strategy focuses, among others, on hunting and fishing as well as nature, adventure and resort-based tourism. Spanning 2012—2015, its target markets are Ontario, the Maritime provinces, the United States, France, Belgium and Switzerland. Planned activities include participation in trade shows and fairs, the purchase of advertising space, the organization of media tours and the production of promotional materials.
Through this commercialization plan, the Fédération will highlight the quality and diversity of Quebec’s outfitting offerings, which should lead to a growing number of visitors from outside markets while furthering Quebec’s and Canada’s standing as a prime tourist destination.
The Fédération des pourvoiries du Québec is a non-profit organization made up of some 350 outfitting establishments operating in most of the regions of Quebec. This tourism network offers the broadest range of quality accommodations and services to be had in Quebec’s natural environment. Each year, Quebec outfitters attract more than 425,000 visitors, roughly 20% of them from outside Quebec.
This $1,500,000 in non-repayable funding has been granted under Canada Economic Development’s Community Diversification program.
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