Corresponding Document: Photo Gallery
July 8, 2014 – Calgary, Alberta – Western Economic Diversification Canada
Today, Agriculture Minister Gerry Ritz together with Minister of State for Western Economic Diversification Michelle Rempel announced $3,844,800, through the Western Diversification Program, to support the establishment of the Canadian Beef Centre of Excellence in Calgary, Alberta.
The establishment of the Centre will enable Canada Beef Inc. to further build Canadian beef brand loyalty with key emerging and international markets.
Not only will this state-of-the-art facility help the industry test market new products and receive feedback from consumers and others in the value-chain, the Centre will help to educate attendees on the unique product attributes that differentiate Canadian beef as a world-class product.
This initiative is expected to be a focal point for the entire Canadian beef and veal industry, particularly in Western Canada, while supporting the growth of small- and medium-sized enterprises’ export presence in emerging markets by providing education, leadership, technical expertise and training, as well as various marketing initiatives and product innovation activities.
Emily Goucher
Office of the Minister
Western Economic Diversification Canada
Telephone: 613-954-8097
Jeff English
Director of Communications
Office of Agriculture Minister Gerry Ritz
Telephone: 613-773-1059
Media Relations
Agriculture and Agri-Food Canada
613-773-7972
1-866-345-7972
Follow us on Twitter: @AAFC_Canada
Ron Glaser
Vice-President, Corporate Affairs and Operations
Canada Beef Inc.
Telephone: 403-275-5890
WD Toll-Free Number: 1-888-338-WEST (9378)
Teletypewriter (TTY): 1-877-303-3388
Website: WD is online at www.wd-deo.gc.ca.
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