September 12, 2014 - Cardigan, PE - Atlantic Canada Opportunities Agency
The Honourable Gail Shea, Minister of Fisheries and Oceans, on behalf of the Honourable Rob Moore, Minister of State (Atlantic Canada Opportunities Agency), and PEI Tourism and Culture Minister Robert Henderson today announced a combined investment of $91,935 for the Island East Tourism Group Inc.
With this assistance, the Island East Tourism Group Inc. will develop a three-year strategic plan that will assist the organization to attract more visitors to the Points East Coastal Drive in Prince Edward Island. This strategic plan will also help the organization to deliver tourism products that will increase visitation to the region during the spring and fall tourism seasons.
Quick Facts:
- The Government of Canada, through ACOA’s Business Development Program, is investing $42,585 to help Island East Tourism Group Inc. develop and promote tourism in Eastern Prince Edward Island. The Government of Prince Edward Island, through the Department of Tourism and Culture, is investing an additional $49,350.
- The Island East Tourism Group Inc. promotes the Tulip Trail and Festival to increase visitation in the spring season, and will host two Fall Flavours signature events to attract visitors to the Eastern end of Prince Edward Island during the fall season.
- The Points East Coastal Drive consists of 475 kilometers of scenic roadways through rural eastern Prince Edward Island, including communities such as Souris, Georgetown, Montague, Wood Islands, Murray River, Cardigan, Morell and St. Peter's.
Quotes:
“Island East Tourism Group is focused on building the Island’s tourism industry and promoting Eastern PEI’s famous tourism assets. Our Government’s investment will support efforts to develop, promote and deliver tourism products to increase visitation to this beautiful part of the province.”
- The Honourable Gail Shea, Minister of Fisheries and Oceans on behalf of the Honourable Rob Moore, Minister of State (Atlantic Canada Opportunities Agency)
"The imagination, energy, and quality work of Island East over the past 10 years bode well for the vision that will guide their new strategic plan. Island East Board and staff work tirelessly to grow tourism across Kings County with events and programs like Points East Coastal Drive, Chef on Board and the operation of the St. Peters destination centre."
- The Honourable Robert Henderson, PEI Minister of Tourism and Culture
“We are grateful for the funding contributions made by both levels of government. We believe we have a strong tourism product for visitors to enjoy and we are now ready to share our beautiful region during peak and shoulder tourism seasons.”
- Mr. Eric Gallant, Chair, Island East Tourism Group Inc.
Associated Links:
Contacts:
Kelsie Corey
Director of Communications
Office of the Honourable Rob Moore
Atlantic Canada Opportunities Agency
613-941-7241
Katie MacNevin
Atlantic Canada Opportunities Agency
902-626-2878
Andrew Sprague
PEI Dept of Tourism and Culture
902-368-5535
