October 16, 2014 – Vancouver, British Columbia – Agriculture and Agri-Food Canada
Member of Parliament for Vancouver South Wai Young, on behalf of Agriculture Minister Gerry Ritz, announced today an investment of over $740,000 in matching funds to help the Canadian seafood sector expand into new global markets and increase sales for high-end seafood products.
The Canadian Pacific Kazunoko Association will receive $614,068 over three years to brand and market salted and flavoured kazunoko, also known as herring roe, to buyers in Japan, China and Taiwan. Kazunoko is a symbol of fertility and prosperity that has long been a ceremonial New Year's food in Japan.
The Underwater Harvesters Association will receive $130,000 to develop branding strategies, produce marketing tools and attend trade shows to promote Canada's high quality geoduck products, with a focus on China and emerging markets. Harvested from Canada's pristine waters, geoduck is a unique shellfish delicacy known for its great taste, fresh flavour and premium quality.
Emily Hogeveen
Press Secretary
Office of the Honourable Gerry Ritz
613-773-1059
Media Relations
Agriculture and Agri-Food Canada
Ottawa, Ontario
613-773-7972
1-866-345-7972
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