February 4, 2015 – Montreal, National Film Board of Canada (NFB)
Launching February 5, Vincent Morisset’s new interactive web experience Way to Go offers users an astonishing journey, combining hand-made animation, 360-degree video capture, music, dreaming and code to create an immersive walk in the woods, full of mystery and discovery.
It’s the second collaboration between the National Film Board of Canada (NFB) and Morisset, creator of the Webby Award-winning film for computer BLA BLA as well as Arcade Fire’s acclaimed interactive music video Just a Reflektor.
Way to Go was first unveiled to the global digital media community through a virtual reality event at the Sundance Film Festival’s New Frontier program, utilizing the Oculus Rift VR headset.
We go away every day. We plunge through the city, skate down roads, tunneling toward a destination without remembering the quests we are on. A journey is a collection of moments—we are here, we are here, we are here, and yet we miss these moments. A journey is a collection of choices—turn here, stop here, choose here, and yet we surrender these choices. What if we quit surrendering? What if we didn’t miss?
Using hand-made animation, music, 360-degree capture technology and webGL sorcery, Way to Go is a free-to-play dream-world of journeys. Walk, run, fly; crouch in the grass and remember what’s hidden all around. Slip like a rumour from one place into another; chase your shadow; listen to the slow pulse of the metronome, black-clad, following in your wake.
Produced by the NFB and co-produced by France Télévisions, Way to Go is created by Vincent Morisset, Philippe Lambert, Édouard Lanctôt-Benoit and Caroline Robert of the studio AATOAA.
Quick Facts
• Key credits
Directed and shot by Vincent Morisset
Created by the studio AATOAA
Music and sounds by Philippe Lambert
Creative coding and technologies by Édouard Lanctôt-Benoit
Animations, drawings, macro videos and costumes by Caroline Robert
Produced by Hugues Sweeney for the National Film Board of Canada
Co-produced by Boris Razon at France Télévisions
• Vincent Morisset biography
Vincent Morisset is a director and the founder of Montreal studio AATOAA. During the last decade, he pioneered interactive music videos for Arcade Fire (Neon Bible, Sprawl II, Just a Reflektor). He also directed two feature films, MIROIR NOIR and the documentary INNI on Sigur Rós. With the support of the NFB, in collaboration with Philippe Lambert, Édouard Lanctôt-Benoit and Caroline Robert, Vincent Morisset and his team created the award-winning interactive film BLA BLA. Way to Go is the second original production the small and versatile team has made with the NFB. Their work has been presented at the Museum of the Moving Image, MoMA, Gaîté lyrique, the National Taiwan Museum and many festivals including Venice, Rotterdam, SXSW and IDFA. Vincent is also the instigator of the Digital Storytelling Manifesto.
Related Products
Electronic Press Kit available at a-way-to-go.com/epk/
Associated Links
BLA BLA: blabla.nfb.ca
Just a Reflektor: justareflektor.com
Stay Connected
Online Screening Room: NFB.ca
Facebook: facebook.com/nfb.ca
Twitter: twitter.com/thenfb
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Media Relations
Melissa Than, NFB Publicist
Tel.: 416-952-8960
Cell: 647-248-9854
E-mail: m.than@nfb.ca
Twitter: @NFB_Melissa
Lily Robert, Director, Corporate Communications and Corporate Affairs
Tel.: 514-283-3838
Cell: 514-296-8261
E-mail: l.robert@nfb.ca
About the NFB
The National Film Board of Canada (NFB) is one of the world’s leading digital content hubs, creating groundbreaking interactive documentaries and animation, mobile content, installations and participatory experiences. NFB interactive productions and digital platforms have won 100 awards, including 8 Webbys. To access acclaimed NFB content, visit NFB.ca or download its apps for smartphones, tablets and connected TV.
About France Télévisions Nouvelles écritures
Three years after its creation, the direction of new writing and transmedia of France Télévisions opens a new chapter in its history. With 90 online programs, 45 ongoing projects, almost 100 hours of available video, more than 400,000 dedicated players, and 27 awards, its strategy is now divided into three areas:
1- Develop large collective narratives or public service campaigns with France Télévisions channels.
2- Introduce original audiovisual works by uncovering new and unknown paths, including fiction through “Studio 4,” documentaries through “Infracourts,” or rerouted news on social networks.
3- Push narrative research ever further by integrating game and its inner workings into narration, by extending creation to networks and encouraging participation, and, especially, by grounding more and more programs in real life—outside and on the streets. Binaural recording and Oculus head-mounted displays have made it possible for new forms of immersive experiences and installations to take place. Spaces can now be reinvented through apps and augmented reality. Why? To ultimately change our perception of the world and to endow it with additional senses or dimensions, which, in turn, can change us. There are infinite creative horizons opening on the fringes of life and its representations. We scan these horizons with great exhilaration.
nouvelles-ecritures.francetv.fr
About AATOAA
AATOAA (pronounced like “À toi” in French) is a Montreal-based studio founded by Vincent Morisset and dedicated to original digital productions. AATOAA is renowned for its groundbreaking experiences that merge film grammar and interactivity. Over the years, its team has developed acclaimed interactive videos, feature films, custom technologies and VR experiences. In addition to making their own creations, AATOAA works for inspiring clients such as Red Bull, Arcade Fire, Skrillex and Google. The studio has been awarded with an Emmy, the Art Directors Club Tomorrow Award, four Webbys and two SXSW awards.
aatoaa.com
