May 1, 2015 – Courtenay, British Columbia – Western Economic Diversification Canada
Corresponding Document : Photo Gallery
Today, the Honourable Michelle Rempel, Minister of State for Western Economic Diversification, accompanied by the Honourable John Duncan, Minister of State, Chief Government Whip and Member of Parliament for Vancouver Island North, announced an investment of $1,500,000 for the Aboriginal Tourism Association of British Columbia (AtBC) to grow and develop the Aboriginal cultural tourism industry in B.C.
The project, which is part of AtBC’s Five-year Aboriginal Cultural Tourism Strategy, will ensure that visitors receive a world-class Aboriginal cultural tourism experience through the development and implementation of authenticity and quality assurance programs. Through the creation of marketing campaigns, Aboriginal cultural tourism businesses will improve their ability to reach growing international tourism markets.
As a result of this Western Diversification Program investment, AtBC will increase the number of market-ready Aboriginal cultural tourism businesses, creating revenue growth and increasing the number of full-time jobs in the sector.
Office of the Minister
Western Economic Diversification
Senior Communications Specialist
Aboriginal Tourism Association of British Columbia
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