Ottawa, June 1, 2015—The Honourable Maxime Bernier, Minister of State (Small Business and Tourism) (Agriculture), made the following statement at the start of Tourism Week, which runs from May 31 to June 6:
"Our government remains committed to working with the tourism sector to promote Canada as a top destination for tourism. Canada's tourism sector is an important contributor to our economy, comprising approximately 178,000 businesses across Canada in industries such as transportation, accommodation, food and beverage services, recreation and entertainment, and travel services.
"Last year, the tourism industries provided nearly 628,000 direct jobs, and tourism revenues in Canada reached $88.5 billion. Tourism has strong social and cultural benefits for both rural and urban communities. Global demand for Canadian tourism products and experiences is on the rise. Therefore, our government is continuing its efforts to forge new partnerships and effectively position Canada's tourism sector so that it can take advantage of international growth opportunities, increase revenues and continue to create jobs.
"The Canadian Tourism Commission—now referred to as Destination Canada—has has a strong track record of marketing Canada to visitors from all over the world. Additional support announced in Economic Action Plan 2015 will allow Destination Canada to lead a new initiative, in partnership with the tourism sector, to promote Canada to travellers from the United States. Through this initiative, it will continue to collaborate with partners in the private sector, the international travel trade and the provinces and territories to promote Canada as a premier tourism destination.
"Throughout 2015, Canada will host a multitude of single-sport events and championships to mark the Year of Sport. We encourage all Canadians to hold sporting activities in their neighbourhoods and towns, to get involved as volunteers or spectators, or to enjoy tourism experiences that focus on sports or physical activity. Momentum continues to build as we prepare to celebrate our country's 150th anniversary in 2017. Celebration events will take place across the country and will create opportunities to showcase what our beautiful country has to offer. From coast to coast to coast, Canadians of all ages will have the opportunity to celebrate our great nation."
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For further information, please contact:
Office of the Minister of State (Small Business and Tourism) (Agriculture)