Choose Canada
Be your most flag‑flying, maple leaf-buying, local‑adventuring self.
The Canada Strong Pass is back!
Discover our country this holiday season! From December 12, 2025, to January 15, 2026, enjoy free or reduced admission to selected:
- museums and art galleries
- national parks and historic sites
- travels aboard VIA Rail
Buy Canadian
Shop and eat local.
Embrace Canada
Discover, celebrate and share what makes us who we are.
Explore Canada
Explore Canada’s natural and cultural wealth and discover chapters from Canadian history.
Protect Canada
See how we protect and defend Canada and its citizens from coast to coast to coast.
It’s time to choose Canada
Transcript – It’s time to choose Canada
Video length: 00:00:31
[The video opens with a sunrise behind a Canadian flag against the horizon.]
[A harbour with bright coloured houses transitions to an overhead view of an urban city on a coastal inlet with mountains on the right. Close up of an Indigenous person in regalia. A person dressed in coat and cap smiling standing in the mountains.]
Canada, it’s time for more… us.
[Person holding potatoes in a field. Transitions to hikers on a snowy mountain ridge. Transitions to a boat speeding up a waterway. Sweeping view of a field with fall trees.]
Because we’re more than just a place on a map.
[Black and white film of hockey players cheering around a net.]
We’re an attitude.
[Hockey scene with women on the boards cheering. Fans cheering in the stands. Black and white footage of uniformed soldiers carrying another soldier. Modern military soldiers on the stairs of an airplane. A crowd of people dancing together.]
One with more empathy than ego.
[Person dancing with a hoop. A person waving a flag on a crowded urban street. A skier in deep snow heading down a mountain.]
More unity than division.
[A mountain biker heading away on a path. Terry Fox walking along a roadway.]
More grit, go, and we got this.
[A crowd wearing Canadian jerseys cheering. Women’s hockey team members standing at attention holding their helmets. A crowd rising from their seats.]
The more we choose to stand up
[Black and white footage of soldiers in uniform. Close up on one man’s face. Close up of the Canada band sewn on a uniform. July 1 celebration stage with a giant Canadian flag waving, fireworks in the distance and a crowd at night]
as our most flag-flying,
[People walking in a small old pedestrian street full of shops, trees, flowers and strings of lights on a sunny bright day]
maple-leaf buying,
[Group of people in a yellow canoe on a body of water against a background of yellow and green trees. Two women hiking with daypacks with a view overlooking a waterway, wind in their hair.]
local-adventuring selves,
[A ferris wheel at night. A person wearing winter outdoor gear standing in front of sled dog houses in a snowy landscape.]
the more we are the True North,
[The Aurora borealis in green bands dancing across the sky, clouds, mountain top, treelined and stars. An Indigenous person dancing in regalia in a field.]
unbreakable, strong, and free.
[Photos of a valley with a river, trees, mountains stretching on both sides and in the distance, the sun coming through clouds and sunrays reaching forward.]
[Text on screen:
Choose Canada
Canada.ca/CHOOSE-CANADA]
[The Canada Wordmark appears.]
Transcript - Made in Canada
Video length: 00:01:15
[music]
Canada - a nation, united through triumphs and hardships.
With every generation, Canada's story grows, grounded in heritage, built on hope.
Our collective story spans thousands of years, woven together by the many peoples who have called this land home.
A land of proud creators.
From family farms to urban factories, small businesses of all kinds keep Canada strong, building what we need and what we believe in.
Being Canadian isn't just about where we live, it's about how we live together.
Showing respect, embracing diversity, and loving the land, our waters and each other.
That's who we are.
Celebrate what makes us strong and free.
Shop local. Travel local. Support Canadian.
[Text on screen: Travel Canadian. Support Canadian]
Discover how at Canada.ca/made-in-canada.
[Text on screen: Archival images courtesy of Library and Archives Canada]
[The Canada Wordmark appears.]
Transcript – Celebrating our Canada, loud and proud!
Video length: 00:01:00
[Upbeat music]
[Animated map of Canada unfolds, with the Canada Day logo at the top. Dots appear across the country. A large circle displays the text: Across the country, people spoke up to express their Canadian pride.]
[A woman holding a Canadian flag.]
Woman: I'm so proud to live in this amazing country.
Woman: And I can definitely say it's fair, it is generous, and we have a lot of people who say sorry even when it's not our fault.
[A couple joyfully waving Canadian flags.]
Woman: I love Canada because it's a great country.
Man: And I love Canada because I love you.
[The man kisses the woman on the cheek.]
Couple: Happy Canada Day!
Woman: As a first-generation Canadian, I'm proud to call Canada my home.
Woman: It is fantastic being a Canadian.
Girls singing: O Canada!
[A boy and a couple respond to each other.]
Boy: Who are we?
Couple: Canada!
Boy: Canada on three.
Boy and couple: One, two, three — Canada!
Man: Canada! Woooh!
Woman: Love you!
[A woman uses a Canadian flag to blow a kiss toward the camera.]
[A woman blows a kiss to the camera.]
Man: Gotta stay positive. Happy Canada Day!
Man holding a dog: Happy Canada Day!
Man: I love Canada, baby. Let's go!
Group of people waving flags: Happy Canada Day!
Man: True North – Strong and free.
[Upbeat music]
[On-screen text on white background: Keep celebrating with us on social media! @CdnHeritage #CanadaDay]]
[The Canada Day and VIA Rail Canada logos appear.]
[The Canadian Heritage Wordmark appears.]
[The Canada Wordmark appears.]
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Remembrance Day - November 11
Honour those who served and continue to serve our country in times of war, military conflict and peace. Learn more about Remembrance Day & Veterans' Week.