Government of Canada helps exporters secure new deals and grow sales to China

Backgrounder

Accomplishments spanning the 10-day mission with industry groups include:

  • Industry representatives reported some $10.3 million in on-site sales at Food and Hospitality China, and $43 million in anticipated sales over the next year.

  • Holding Export Cafés in Shanghai, Guangzhou and Beijing, which brought Canadian agricultural exporters face-to-face with Chinese importers to create new leads and sales opportunities.

  • Boosting the profile of Canadian agricultural products on online platforms through Savour Canada tasting events in Shanghai and Beijing that targeted high-volume e-commerce and VIP buyers and media.

  • Holding meetings with JD.com and VIP.COM to strengthen Canada’s relationship with China’s major e-commerce platforms, and create new opportunities for Canadian industry. The Minister signed a memorandum of understanding between AAFC and JD.Com

  • Signing numerous company-to-company deals, including between:
    - China’s largest manufacturer and processor, COFCO, and Nova Scotia’s Oxford Frozen Foods. Industry estimates the deal will increase sales to China by $17.5 million over three years.

    - Vancouver’s Sinova Foods International and its partner, an importer of Canadian wine and icewine, China’s Legend Wine Group. Industry expects the deal will boost sales to China by $15 million over three years.

    - Canadian company Genesus and Chinese companies Aonong, TQLS, Wens and Wufang, which industry estimates will increase sales of Canadian swine genetics by $7.2 million. Canada’s livestock genetics are recognized worldwide for their high quality.

  • Signing new cooperation and collaboration agreements, including:
    - The Wild Blueberry Association of North America and China’s Jin Jiang International signed a collaborative agreement to strengthen product development, market promotion and health research.

    - The Barley Council of Canada signed a letter of cooperation with China’s Wahmix, which seeks to grow feed barley exports.

  • The Government of Canada signed a new arrangement and memorandum of understanding with China, including:
    - the 2017-18 Cooperative Arrangement between the Canadian Food Inspection Agency (CFIA) and China’s counterparts, the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) to set a path for continued stable trade of agricultural products, including canola and expanded meat access.

    - renewing the MoU on Biotechnology between the CFIA and China’s Ministry of Agriculture.

    - Cooking demonstrations to raise the profile of Canada’s safe, high-quality food products to Chinese media and buyers. Canada Beef Inc., the Canola Council of Canada and the Atlantic Canada Opportunities Agency (ACOA) organized demonstrations.

  • Participating in the launch and promotion of “Canada Food Week” at major grocery retail chain CitySuper to highlight Canadian food products.

  • Participating in a dialogue organized by the Canola Council of Canada aimed at strengthening mutual understanding of issues impacting the canola trade.

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Minister MacAulay wraps up successful China agricultural trade mission


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