Juno the Canadian Army Mascot


Juno is the official mascot of the Canadian Army and represents the hard working men and women in uniform. Juno typifies the traditions, morals and ethics that make up the Canadian Army and is guided by three distinct ethics: strength, patriotism and honour. Juno enforces the fact notion that the Canadian Army is Strong. Proud. Ready. for any mission, at any time.


The polar bear is the perfect animal to represent the Canadian Army. Polar bears, like our soldiers, are brave, strong, resilient, tenacious, agile and more than capable of defending themselves. They are also an enduring symbol of our North – strong and free – as is the Canadian Army.

In 2003, a ‘Name the Bear’ contest was held in order to find a name for the Canadian Army’s new mascot. The contest was open to the public and received close to 100 names from entrants across the county. Ultimately, the name Juno was chosen as the official name of the Canadian Army’s mascot, commemorating a momentous day in world history.

His name honours the historic Canadian landings on Juno Beach on the Normandy coast of France during the Second World War. More than 1,000 Canadian troops were injured and 340 made the ultimate sacrifice on the day now known as D-Day.

Would you like Juno to attend your event? If so, please fill out the booking request form: Request Juno the Army mascot to attend your event!

Honorary Master Corporal Juno

Born at the Toronto Zoo on Remembrance Day 2015, a female polar bear cub was adopted by the Canadian Army. Named Juno, the Canadian Army welcomed her as its official “live mascot” in recognition of International Polar Bear Day in February 2016.

On her first birthday, November 11, 2016, she was promoted from Honorary Private to Honorary Corporal. On her fifth birthday, November 11, 2020, she was promoted to Honorary Master Corporal.

In March, 2017, Honorary Master Corporal Juno deployed to the Assiniboine Park Zoo in Winnipeg on “Operation SOCIALIZATION.” At the Assiniboine Park Zoo she learned to socialize and engage with other polar bears in order to foster a healthy transition from young cub to adulthood. Operation SOCIALIZATION was a great success and Honorary Master Corporal Juno returned to the Toronto Zoo in October 2018.

At the age of five, Honorary Master Corporal Juno is still a growing bear. She continues to gain confidence as she interacts with the other polar bears at the Toronto Zoo.

Honorary Master Corporal Juno stands as a living example of the bravery, tenacity and strength of Canadian soldiers who were instrumental in the success of D-Day operations on the shores of Normandy in 1944.

Visit her today at the Toronto Zoo!

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