Avalon Holographics

Headquartered in St. John’s, Newfoundland and Labrador, Avalon Holographics is transforming how we see and interact with digital information—all without the use of headsets, glasses, or trackers.

Founded in 2015 by visionary entrepreneur Wally Haas, Avalon has emerged as one of Canada’s most innovative deep-tech companies. Backed by over a decade of cutting-edge research, development and innovation, Avalon has established itself as a true end-to-end solution provider, delivering both the advanced hardware and proprietary software needed to power the next generation of immersive, high-resolution holographic displays.

A new era of visual experience

Avalon’s flagship product, NOVAC, is a 40” projector-based system and the world’s first commercially viable true holographic display, delivering natural dimensional imagery with 4.5 billion active pixels. Unlike traditional stereoscopic or volumetric displays, NOVAC recreates light as it exists in nature, enabling users to experience digital content with depth, dimensionality, and realism unmatched by any other product.

This innovation holds transformative potential for sectors where visual fidelity and spatial understanding are critical - such as defense and aerospace operations, geospatial analytics, life sciences, and entertainment.

Avalon is also in the process of developing a flat panel holographic display. This is a major step toward making this revolutionary holographic technology scalable and accessible to broader commercial markets.

With a global portfolio with over 100 patents filed across major markets in Canada, United States, Japan, South Korea, and China, Avalon Holographics is now continuing to expand its footprint internationally by tapping into the European Union market.

A fully integrated innovation engine

Avalon’s innovation isn’t limited to hardware. The company has developed comprehensive software, including a custom CODEC and real-time rendering engine capable of handling massive light field data.

This software layer is essential to delivering interactive, high-performance experiences that meet the needs and demands of various industries. By leveraging a full-stack innovation model, Avalon enables rapid iteration, seamless integration, and optimized performance, providing a significant competitive edge for the company.

Supporting growth and global impact

ACOA has been a long-standing supporter of Avalon Holographics. This support has been instrumental in moving Avalon’s cutting-edge technology from development to market, while also showcasing the real-world impact of holographic solutions. By backing Avalon Holographics through Government of Canada programs focused on innovation, tech and skills development, ACOA is helping the company compete globally while positioning Atlantic Canada as a hub for next-generation technology.

“ACOA’s support has helped us accelerate the transition from R&D to commercialization, getting our technology into the hands of early users and industry partners,” said Wally Haas, Founder and President of Avalon Holographics. “That kind of backing is critical for deep-tech companies like ours. It’s not just about funding—it’s about building a thriving tech ecosystem here in Atlantic Canada that supports innovation and helps companies like Avalon compete globally.”

Avalon Holographics is redefining what’s possible in visual technology, delivering immersive, true-to-life holographic experiences that are transforming the industries it serves. With strong regional support, a bold vision, and world-class innovation, Avalon is poised to lead the future of holographic displays.

To learn more about Avalon Holographics, please visit Avalon Holographics.