A Sweet Success Story: Ganong Bros., - St. Stephen, New Brunswick

February is often called the month of love - a reminder of how much kindness and connection matter.  It’s a moment when many Canadians reach for small gestures of care, including the classic heart‑shaped box of chocolates that Ganong Bros. helped popularize in the 1930s. As Canada’s oldest chocolate company, Ganong’s story offers something especially welcome today: a legacy rooted in craftsmanship, family, and the enduring strength of a small rural town that continues to help the company grow.

For five generations, Ganong Bros. has called St. Stephen home. Its chocolates have become part of family celebrations across the country, but its heart has always remained firmly in rural New Brunswick.

“Our products have been part of Canadian families’ traditions for generations,” says Bryana Ganong, President & CEO. “I’m proud to be continuing that tradition while ensuring our business remains a source of pride for our community.”

Thriving for more than 150 years requires evolution - and Ganong has embraced it. The company continues to modernize operations, invest in its people, and expand its product line, including recent new Ganong‑branded launches that reflect strong demand for Canadian‑made treats. These efforts ensure Ganong can compete globally while staying anchored in a town of fewer than 5,000 people.

Ganong’s deep connection to St. Stephen has always centered on its people. For generations, the company has provided stable, meaningful careers, supported local families, and invested in community initiatives that strengthen the town.

“It’s important to our family that the company is left better than we found it- for our employees and for our community,” says Bryana.

Today, that sense of continuity is being enriched by new families who are choosing St. Stephen as their home. The town’s growing newcomer population has introduced fresh perspectives, diverse skills, and renewed energy to Ganong’s workforce. Many of these families aren’t just joining the company - they’re buying homes, putting down roots, and contributing to the long-term vibrancy of the region.

“Workforce diversity has been a positive driver for Ganong,” Bryana explains. “Rural communities like ours need to adapt and grow, and it’s been amazing to see how newcomers have enriched our workplace and our town.”

Ganong continues to evolve, and ACOA accelerates this momentum by driving key modernization projects that are transforming operations and advancing the company’s commitment to growth and sustainability.

“Changing customer expectations and increased competition means we have to continually improve productivity and efficiency. New technologies allow us to automate, streamline, and expand our capabilities - and ACOA’s support has been key. Their investment has helped us modernize, evolve, and stay competitive in a fast‑changing industry.”

Powered by collaboration and community, Ganong is shaping a future as beloved as its candy.