Backgrounder -  Government of Canada invests to bring emergency communication technology to market

SimplyCast Interactive Marketing Ltd.

SimplyCast Interactive Marketing Ltd. is a leading global provider of consolidated online communications services. It is a one-stop solution for all digital communications to businesses in 175 countries around the world. SimplyCast offers a self-serve, interactive IT platform that incorporates multiple communication channels for access to clients. Its products manage tools by automating the process for improved operational flow. SimplyCast Interactive Marketing Ltd. is provincially incorporated and located in Dartmouth, Nova Scotia, where it has 26 full-time employees.

SimplyCast’s EmergHub, praised by corporate organizations as technology that has world changing characteristics, is the most comprehensive emergency communication platform on the market with the key element of being simple to use. As the world’s first application with a common operating picture showing all local areas and their interaction with emergency messages, EmergHub allows government departments, police, and public health and safety organizations to send automated messages over email, voicemail, fax and social media to keep people informed and minimize risk during emergency situations. The platform additionally seeks to be applied to military, government, education, healthcare, energy, business and manufacturing sectors.

Business Development Program

The Business Development Program (BDP) is in place to assist with the start-up, expansion or modernization of businesses located or looking to locate in Atlantic Canada. Focusing on small and medium-sized enterprises, the BDP provides access to capital in the form of interest-free repayable assistance. The BDP also provides financial support in the form of non-repayable assistance to not-for-profit organizations that provide support to Atlantic businesses.