Winter Tourism in New Brunswick Gets a Boost

News release

March 4, 2019 – Caledonia Mountain, NB– Atlantic Canada Opportunities Agency

Helping Atlantic Canada’s communities develop their tourism potential is a priority for the Government of Canada and is key to raising incomes, generating growth and strengthening the middle class and those seeking to join it. With upgrades to its grooming equipment, the South Eastern New Brunswick Snowmobilers Association Inc. (SENBSA) will be able to provide improved snowmobile trails in the region, increasing winter tourism and supporting the region’s economy.

The Government of Canada, through the Atlantic Canada Opportunities Agency (ACOA), is contributing $100,000 to this initiative, while the Province of New Brunswick is also providing $100,000. The funding was announced today by Alaina Lockhart, Parliamentary Secretary to the Minister of Tourism, Official Languages and La Francophonie and Member of Parliament for Fundy Royal, on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for the ACOA, as well as the Honourable Mike Holland, provincial Minister of Energy and Resource Development and MLA for Albert.  

These investments build on commitments made by the Government of Canada and the four Atlantic Provinces to drive economic growth in the region through the Atlantic Growth Strategy by helping the region’s tourism industry attract more visitors and create new jobs across the region. This bold new approach is in line with Canada’s Tourism Vision, which seeks to make Canada a top-ten global tourism destination by 2025.

Quotes

“The Government of Canada is investing in Atlantic Canada’s tourism industry to attract more visitors and create new jobs across the region, to strengthen and grow the middle class, and to build stronger communities for future generations. This project reflects our government’s commitment to create the right framework for economic growth in rural communities throughout Atlantic Canada.”

-The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for ACOA

“Tourism is vital to building strong, healthy communities. It is a critical part of our economy, providing many jobs to hard-working New Brunswickers, including over 2,600 here in Fundy Royal. Supporting improved snowmobile trails will drive growth in our winter tourism sector and increase economic development throughout this region. Thank you to groups such as the South Eastern NB Snowmobilers Association and New Brunswick Federation of Snowmobile Clubs for your dedication to the winter tourism experience here in Fundy Royal.”

- Alaina Lockhart, Parliamentary Secretary to the Minister of Tourism, Official Languages and La Francophonie and Member of Parliament for Fundy Royal 

“With its four distinct seasons, New Brunswick is a premier destination for outdoor enthusiasts. Snowmobiling is a core winter economic generator in our province. Our snow-dusted forests, wind-swept coastlines and winding rivers offer unique snowmobiling experience to visitors and residents alike.”  

- The Honourable Mike Holland, Provincial Minister of Energy and Resource Development and MLA for Albert

“The South Eastern NB Snowmobile Association Club is very grateful for the support received from the federal and provincial governments as well as our leadership at the New Brunswick Federation of Snowmobile Clubs. This funding will increase the experience and recognition of the “Fundy Highlands” snow belt attracting more people to the area. Our volunteers at Southern New Brunswick Snowmobilers Association are very motivated by this announcement.”

- Wayne Carter, President of South Eastern NB Snowmobilers Association

Quick facts

  • The Government of Canada is making a $100,000 non-repayable contribution to this project through ACOA’s Innovation Communities Fund.

  • The Innovative Communities Fund (ICF) focuses on investments that lead to long-term employment and economic capacity building in Atlantic Canadian communities.

  •  The ICF continues to build on the objectives of the Innovation and Skills Plan, a multi-year strategy to create well-paying jobs for the middle class and those working hard to join it.

  • The provincial funding is being provided through the Department of Tourism, Culture and Heritage’s Trail Infrastructure Fund to the New Brunswick Federation of Snowmobile Clubs to purchase equipment and support trails development

Associated links

Contacts

Philippe Nowlan
Communications Officer
Atlantic Canada Opportunities Agency
506-238-1657

Johanne LeBlanc
Communications
Tourism, Heritage and Culture
506-444-2170

Wayne Carter
President
South Eastern NB Snowmobilers Association Inc.
506-382-7450

Ross Antworth
General Manager
New Brunswick Federation of Snowmobile Clubs
506-447-1258


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