Tyne Valley Oyster Festival still rockin’ and shuckin’ after 50 years!

News release

Five-day festival has lots to offer visitors of all ages

July 22, 2019 – Tyne Valley, PE – Atlantic Canada Opportunities Agency

Supporting local festivals that promote Atlantic Canada’s most well-known features helps attract visitors to communities big and small and creates a financial boost to the local economy year after year. That’s why the governments of Canada and Prince Edward Island are investing in the Tyne Valley Oyster Festival (TVOF), a five-day event centered around food, cultural heritage, music and entertainment that draws thousands of tourists to Tyne Valley each summer.

Bobby Morrissey, Member of Parliament for Egmont, on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency (ACOA), joined the Honourable Matthew MacKay, PEI Minister of Economic Growth, Tourism and Culture make the announcement today.

The 2019 festival, which runs from July 31 – August 4, provides activities for visitors of all ages including, soap box derbies, fun runs, talent shows, parade, ceilidhs and much more. The feature events include seafood specialty suppers, the Canadian Oyster Shucking and PEI Grading championships, and the pinnacle musical event – Rock the Boat on August 3.

This announcement takes place after Minister Joly’s announcement of the new tourism strategy: Creating Middle Class Jobs: A Federal Tourism Growth Strategy. The Strategy, which was developed based on feedback from Canadians and the work of the Advisory Council on Jobs and the Visitor Economy, highlights the importance of Canada’s tourism sector as an economic driver for communities across the country.

Quotes

“Go for the festival – stay for the experience! I am pleased the Government of Canada is supporting the Tyne Valley Oyster Festival Inc. to help it successfully organize and promote another great festival line-up that will draw many Islanders and visitors along the beautiful North Cape Costal Drive to western Prince Edward Island. Festivals and events draw people to an area, but creating a social and economic success is what great organizations like TVOF build their reputations on.”

  • Bobby Morrissey, Member of Parliament for Egmont

“Congrulations to the Tyne Valley Oyster Festival on such an impressive milestone! It’s also very rewarding to see the growth in Rock the Boat as it continues to attract more and more visitors to western Prince Edward Island. We know our support for Rock the Boat directly benefits the many rural businesses and tourism operators in the area.”

  • The Honourable Matthew MacKay, PEI Minister of Economic Development, Tourism and Culture

“We are very pleased to receive government support for our commitment to our community and festival. Our festival is a major contributor to the oyster industry and we are pleased to continue to promote our Island’s seafood products.”

  • Adam MacLennan, Chairman, Tyne Valley Oyster Festival Inc.

Quick facts

  • The Government of Canada contributed $40,000 to Tyne Valley Oyster Festival Inc. through ACOA’s Business Development Program (BDP) for marketing activities to increase the 2019 festival’s exposure.

  • The Government of Prince Edward Island contributed $45,000 for Rock the Boat that will attract additional visitors to western PEI.

  • Looking to promote the region’s world-famous Malpeque oyster, the Canadian Oyster Shucking Championship began in 1973 and has grown into an event that attracts the top shuckers from across the country. The event, which is broadcast live through social media, is the only qualifier in Canada for ‘the Worlds’.

  • The Tyne Valley Oyster Festival Inc. was incorporated in 2014 with a mandate to expand the festival, offer new visitor experiences and further promote the oyster industry in the area. The organization is overseen by a volunteer board of directors.

  • Rock the Boat was added to the TVOF in 2014 and attracts well-known talent.

  • Tourism supports more than 1.8 million jobs in Canada, with 56% of those being in rural areas.

Contacts

Jana Parker Smith
Communications Manager
Atlantic Canada Opportunities Agency
902-566-7569
jana.parker@canada.ca

Hillary MacDonald
Senior Communications Officer
Department of Economic Growth, Tourism and Culture
902-394-6368
hpsmacdonald@gov.pe.ca

Adam MacLennan
Chairman, Tyne Valley Oyster Festival
902-439-0779


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