Town of Petty Harbour-Maddox Cove Increases Parking Capacity as Tourism Visitation Rises

News release

Governments invest to help town provide safe and convenient parking area

August 22, 2019 – Petty Harbour-Maddox Cove, NL – Atlantic Canada Opportunities Agency

Tourism is a key economic driver in Atlantic Canada that is generating new opportunities for sustainable economic growth, creating good paying jobs for the middle class and diversifying communities.

The Town of Petty Harbour-Maddox Cove is seeing phenomenal growth at its tourism attractions and operations. To help ensure visitors have a safe, enjoyable and more accessible experience, the Town is creating additional parking and installing new signage. An area on Skinner’s Hill will be excavated, levelled and fenced to accommodate approximately 24 vehicles, with new signage to direct visitors to the parking facilities.

The Government of Canada, through the Atlantic Canada Opportunities Agency (ACOA), is providing a non-repayable contribution of $37,390 and the Government of Newfoundland and Labrador is contributing $21,894 towards the project.

The Honourable Seamus O’Regan, Minister of Indigenous Services and Member of Parliament for St. John’s South-Mount Pearl, on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for ACOA, along with the Honourable Christopher Mitchelmore, Newfoundland and Labrador Minister of Tourism, Culture, Industry and Innovation (TCII), made the announcement today.

The Government of Canada is committed to supporting tourism-based initiatives and attracting more international visitors to Canada. It is investing in tourism infrastructure to create middle class jobs, grow Canada’s economy and bring new opportunities and pride to communities looking for a chance to show the world what they have to offer.

Quotes

“Our government is committed to helping communities across Canada grow their tourism sectors so they can create good-paying jobs for the middle class. Many communities, such as Petty Harbour-Maddox Cove, have proven that they can diversify and transform their economies through tourism. For that to happen, we need to strengthen some basic tourism building blocks such as parking and signage to help ensure visitors have a safe and enjoyable experience when they visit.”

-     The Honourable Mélanie Joly, Minister of Tourism, Official Languages and La Francophonie

“It is absolutely no surprise that the quaint and scenic Town of Petty Harbour-Maddox Cove is experiencing such a tourism boom. Just a short drive from St. John’s, it combines the history and intrigue of an historic Newfoundland fishing village with the quality and variety of modern, world-class tourism attractions. Whether you’re looking for a thrill-seeking adventure, a great meal or a casual stroll, you’ll find something to love. And if you’re lucky, you may catch sight of hometown hero Alan Doyle. I’m delighted that our government is helping the Town to address its parking challenges and to ensure the continued growth and prosperity of this beautiful community.”

- The Honourable Seamus O’Regan, Minister of Indigenous Services and Member of Parliament for St. John’s-South-Mount Pearl

“Petty Harbour-Maddox Cove welcomes many visitors to the area annually and the town has made it a priority to enhance the visitor experience, which is also a goal of our Tourism Product Development Plan. These new parking spaces and signage will contribute to small business sustainability and encourage business growth and long term viability in the community.”

- The Honourable Christopher Mitchelmore, Newfoundland and Labrador Minister of Tourism, Culture, Industry and Innovation

“Over the past number of years Petty Harbour-Maddox Cove has become a popular destination for tourists and locals alike. Unfortunately, due to the high hills that surround our town and the narrowness of our roadways, there are very few places where one can park automobiles without causing congestion. Residents of the town have expressed concerns about access for emergency vehicles, if an emergency should occur. Today with financial assistance from ACOA and the Department of Tourism, Culture, Industry and Innovation, the Town of Petty Harbour/Maddox Cove is excited to move forward with the development of a parking area within our community that will hopefully accommodate up to approximately 24 vehicles, thereby relieving some of the congestion on our roadways.”

- His Worship Samuel Lee, Mayor, Town of Petty Harbour-Maddox Cove

Quick facts

  • The Government of Canada is investing $37,390 in this project through ACOA’s Innovative Communities Fund (ICF). The Government of Newfoundland and Labrador is contributing $21,894 towards this project.

  • The Town of Petty Harbour-Maddox Cove is a small, active fishing community of approximately 970 people on the eastern shore of the Avalon Peninsula, just a 15 minute drive from St. John’s.

  • The growing popularity of the town has put tremendous pressure on enabling infrastructure such as parking – the number of available parking areas cannot accommodate increasing levels of traffic. This project will help improve the accessibility and safety of the Town and help ensure a more enjoyable experience for tourists and residents.

Contacts

Paul McGrath
Director, Communications
ACOA NL
709-772-2984
paul.mcgrath@canada.ca

Eric Humber
Tourism, Culture, Industry and Innovation
709-729-4819, 709-725-9655
erichumber@gov.nl.ca 

Stephanie Stack
Chief Administrative Officer
Town of Petty Harbour-Maddox Cove
709-368-4843
sstack@phmc.nf.net

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