ACOA investments support destination development and marketing organizations across Atlantic Canada

COVID-19 and related travel restrictions are severely affecting the tourism sector. The Government of Canada continues to work with organizations responsible for destination development and marketing to help them throughout the pandemic as they pivot their strategies and tourism initiatives to respond to a COVID-19 reality.

The Government of Canada, through ACOA, is allocating more than $2.4 million to support nine destination development and marketing organizations located across Atlantic Canada. This will allow these organizations to strengthen their respective regions and tourism sectors, while helping to position Atlantic Canada’s tourism industry for a strong recovery when travel restrictions are lifted. 

Recent destination development & marketing initiatives supported by ACOA

Nova Scotia

Destination Cape Breton Association $645,000

Implement a destination marketing strategy for 2020-2021 for the Cape Breton tourism industry.                       

New Brunswick

Discover Saint John $100,000

Support for a 2020 marketing campaign in response to COVID-19.         

Discover Saint John $197,290

Provide working capital assistance to mitigate hardships from COVID-19.

Newfoundland and Labrador

Central Destination Management Organization Inc. $75,000

Support the ongoing implementation of a three-year plan for tourism marketing in Central Newfoundland.

Eastern Destination Management Organization Inc. $108,225

Support the ongoing implementation of a three-year plan for tourism marketing in Eastern Newfoundland.

Newfoundland and Labrador Outfitters Association Inc. $285,363

Promote the growth and expansion of the outfitting industry in Newfoundland and Labrador.           

Western NL DMO Inc. $75,000

Support the ongoing implementation of a three-year plan for tourism marketing in Western Newfoundland.             

Prince Edward Island

Golf P.E.I. Inc. $420,000

Support Golf PEI’s marketing plans.

Island East Tourism Group Inc. $56,450

Support tourism marketing and product development.

Pan-Atlantic

Commission du tourisme acadien du Canada atlantique $496,020         

Support the Commission’s product development and marketing efforts.