Government supports new tourism experience in PEI

News release

Nordic Spa to be first of its kind in Prince Edward Island  

August 5, 2021 · St. Peters Bay, PE · Atlantic Canada Opportunities Agency (ACOA)

The tourism industry in PEI and across Canada is coming off of a challenging year. Throughout the pandemic, operators have shown tremendous resilience and determination to welcome visitors and keep jobs in the region. The industry is now emerging with new ideas and approaches to ensure that businesses in the tourism sector are in a position to thrive.

St. Peters Bay is a popular destination in Eastern PEI with much potential to further build on its many strengths. That is why the Government of Canada is supporting the creation of a new tourism product, MYSA Nordic Spa & Resort, which will bring more Islanders and visitors alike to the area.

Creating year-round experiential tourism product in rural PEI

Today, the Honourable Lawrence MacAulay, Canada’s Minister of Veterans Affairs and Member of Parliament for Cardigan, announced a repayable contribution of $500,000 to MYSA Nordic Spa & Resort to undertake the development of a four-season wellness destination in rural PEI.

The announcement was made on behalf of the Honourable Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for ACOA.

The investment will help MYSA Nordic Spa & Resort renovate and expand an exisiting inn in St. Peters Bay, maintaining the high-rated accommodations, and adding in-demand wellness services such as: Scandinavian hot baths, Finnish Sauna, steam rooms, cold water plunges, meditation and massage therapy sessions. The business will draw residents and visitors year-round and create up to 30 jobs.

Today’s announcement shows the Government of Canada continues to invest in projects and initiatives to boost local tourism and culture, and help the industry prepare for a strong and swift recovery.


“The Government of Canada continues to support the tourism sector as it prepares to welcome visitors back to Atlantic Canada and across our country. These investments will draw visitors to rural areas, create jobs, and chart a sustainable path for the tourism economy by diversifying tourism experiences and building on the distinct strengths of each region.”
- The Honourable Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for ACOA

“We all know that it has been a challenging couple of years for the people working in tourism here in PEI. Tourism is a vital piece of the Island’s economy and now, with the addition of MYSA Nordic Spa & Resort, along with the many other special businesses and attractions in our area, we have an absolutely world-class destination right here in St. Peters Bay.”
- The Honourable Lawrence MacAulay, Minister of Veterans Affairs and Member of Parliament for Cardigan

“We are extremely excited to bring a year-round wellness tourism product to Prince Edward Island. A place where islanders and tourists can come to rest, relax and recharge.”
- Isaac Murphy, Co-Owner and project manager, MYSA Nordic Spa & Resort

Quick facts

  • MYSA Nordic Spa & Resort is owned by Murphy Investments Ltd.

  • Murphy Investments owns a number of restaurants in Atlantic Canada, two boutique hotels in Charlottetown, and the Prince Edward Island Brewing Company.

  • The Government of Canada is providing a contribution of $500,000 (repayable) through the Business Scale-up and Productivity stream of the Atlantic Canada Opportunities Agency’s Regional Economic Growth through Innovation program to support the modernization of tourism assets.


Catherine Mounier-Desrochers
Press Secretary
Office of the Minister of Economic Development and Official Languages

Jana Parker Smith
Communications Manager, Prince Edward Island
Atlantic Canada Opportunities Agency

Isaac Murphy
Co-Owner, MYSA Nordic Spa & Resort

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