Backgrounder: Truro seizing growth opportunities to bolster tourism, business revenue, visitation
Backgrounder
The Government of Canada invests more than $775,000 in three projects to revitalize main streets, boost tourism, and improve the quality of life of Canadians.
| CLIENT NAME | PROJECT | TOTAL | MEDIA CONTACT |
| Town of Truro | The Town of Truro will implement Phases I and II of the Master Plan for the Railyard Mountain Bike Park, known locally as the Railyard. The project includes upgrades to existing trails and new construction; a new park entrance; a comfort station and bike wash station; expanded parking; the addition of a rest area; signage and staff training. The project will help improve this local community asset, as well as establish the Railyard as a key mountain biking tourism destination, which will attract visitors and additional revenue to the community. | $434,670 The Province of Nova Scotia is also contributing $47,000 through the Recreation Facility Development grant program. |
Alison Grant Manager of Economic Development Town of Truro 902-893-1424 agrant@truro.ca |
| Truro & Colchester Chamber of Commerce | The Truro & Colchester Chamber of Commerce will undertake a collaborative marketing program and promotional plan to encourage increased visitation to community main streets and downtowns throughout Colchester County. The organization will create a series of movable interactive displays to engage visitors and expose them to facts about local heritage and culture; shop local boxes will offer a curated assortment of locally made products to showcase more than 30 local vendors; and a shop local contest featuring a scavenger hunt with prizes made by local vendors will be held. | $235,000 non-repayable through the Rediscover Main Streets Initiative |
Chelsea Weatherbee Events and Special Projects Co-ordinator Truro & Colchester Chamber of Commerce ec@tcchamber.ca |
| Central Nova Scotia Civic Centre Society, operating as the Rath Eastlink Community Centre | The Rath Eastlink Community Centre will carry out technical upgrades to the facility, including installing a LED video clock/scoreboard; audio and controls software; and a LED video board, which will replace existing wall signage. With a well-established reputation for hosting a variety of cultural and sporting events, the improvements will help the facility meet or exceed broadcasting and hosting requirements for national and international events, cementing the community’s reputation as a reliable supplier of world-class experiential sports tourism. | $105,739 The Province of Nova Scotia is also contributing $122,000 through the Rink Revitalization Fund. |
Mike Smith Director of Partnerships and Communications Rath Eastlink Community Centre 902-957-5050
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| Total | $775,409 |
Contacts
Catherine Mounier-Desrochers
Director of Communications
Office of the Minister of Official Languages and of the
Atlantic Canada Opportunities Agency
catherine.mounier-desrochers@acoa-apeca.gc.ca
Lauren Sinclair
Director of Communications
Atlantic Canada Opportunities Agency
782-641-6365
Lauren.Sinclair@acoa-apeca.gc.ca
Mikaela Etchegary
Communications and Media Relations Advisor
Communities, Culture, Tourism and Heritage, Province of Nova Scotia
902 229-5671
mikaela.etchegary@novascotia.ca
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