Backgrounder: Truro seizing growth opportunities to bolster tourism, business revenue, visitation

Backgrounder

The Government of Canada invests more than $775,000 in three projects to revitalize main streets, boost tourism, and improve the quality of life of Canadians.

CLIENT NAME PROJECT TOTAL MEDIA CONTACT
Town of Truro  The Town of Truro will implement Phases I and II of the Master Plan for the Railyard Mountain Bike Park, known locally as the Railyard. The project includes upgrades to existing trails and new construction; a new park entrance; a comfort station and bike wash station; expanded parking; the addition of a rest area; signage and staff training. The project will help improve this local community asset, as well as establish the Railyard as a key mountain biking tourism destination, which will attract visitors and additional revenue to the community. 

$434,670
non-repayable through the Innovative Communities Fund (ICF)

The Province of Nova Scotia is also contributing $47,000 through the Recreation Facility Development grant program. 

Alison Grant
Manager of Economic Development
Town of Truro
902-893-1424
agrant@truro.ca

Truro & Colchester Chamber of Commerce The Truro & Colchester Chamber of Commerce will undertake a collaborative marketing program and promotional plan to encourage increased visitation to community main streets and downtowns throughout Colchester County. The organization will create a series of movable interactive displays to engage visitors and expose them to facts about local heritage and culture; shop local boxes will offer a curated assortment of locally made products to showcase more than 30 local vendors; and a shop local contest featuring a scavenger hunt with prizes made by local vendors will be held.   $235,000
non-repayable through the Rediscover Main Streets Initiative 
Chelsea Weatherbee
Events and Special Projects Co-ordinator
Truro & Colchester Chamber of Commerce
ec@tcchamber.ca
Central Nova Scotia Civic Centre Society, operating as the Rath Eastlink Community Centre The Rath Eastlink Community Centre will carry out technical upgrades to the facility, including installing a LED video clock/scoreboard; audio and controls software; and a LED video board, which will replace existing wall signage. With a well-established reputation for hosting a variety of cultural and sporting events, the improvements will help the facility meet or exceed broadcasting and hosting requirements for national and international events, cementing the community’s reputation as a reliable supplier of world-class experiential sports tourism. 

$105,739
non-repayable through the ICF

The Province of Nova Scotia is also contributing $122,000 through the Rink Revitalization Fund.

Mike Smith

Director of Partnerships and Communications

Rath Eastlink Community Centre

902-957-5050

msmith@therecc.ca

 

 

Total   $775,409  

Contacts

Catherine Mounier-Desrochers
Director of Communications
Office of the Minister of Official Languages and of the
Atlantic Canada Opportunities Agency
catherine.mounier-desrochers@acoa-apeca.gc.ca

Lauren Sinclair
Director of Communications
Atlantic Canada Opportunities Agency
782-641-6365
Lauren.Sinclair@acoa-apeca.gc.ca

Mikaela Etchegary
Communications and Media Relations Advisor
Communities, Culture, Tourism and Heritage, Province of Nova Scotia
902 229-5671
mikaela.etchegary@novascotia.ca

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