Supporting adventure seekers of this year’s Cain’s Quest
News release
February 28, 2023 · Labrador City, Newfoundland and Labrador · Atlantic Canada Opportunities Agency (ACOA)
Atlantic Canada’s tourism organizations are vital to the region’s economy and contribute to thousands of local jobs in our communities. The Government of Canada is investing to help Cain’s Quest Inc. (Cain’s Quest) in Labrador grow the tourism sector and bring people and communities together.
Federal and provincial investment in Cain's Quest to strengthen tourism, communities
Today, Yvonne Jones, Member of Parliament for Labrador, announced a contribution of $125,000 through ACOA’s Innovative Communities Fund (ICF) to support the Cain’s Quest Snowmobile Endurance Race – a grueling journey through roughly 3,500-kilometres of Labrador’s wilderness. The announcement was made on behalf of the Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA.
The Honourable Andrew Parsons, Minister of Industry, Energy, and Technology also announced contributions of $117,651 on behalf of the Government of Newfoundland and Labrador.
This investment is helping to promote Cain’s Quest to attract snowmobilers and visitors from around the globe. The contribution will also support safety and event management activities. This project will help Cain’s Quest to deliver a safe and enjoyable visitor experience, showcasing Labrador’s unique landscapes and bringing more people into local businesses along the race route.
Today’s announcement further demonstrates the Government of Canada’s commitment to ensuring Atlantic Canadian tourism organizations have the tools they need to grow and reach new markets.
Quotes
“Atlantic Canada has beautiful and amazing landscapes that draw visitors from all over. Cain’s Quest Snowmobile Endurance Race is an unforgettable experience that helps strengthen the communities in Labrador. The Government of Canada is committed to making investments like this one that bring people together and are a catalyst for economic growth.”
- The Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA.
“There are many outstanding things about Cain’s Quest: the organization is dedicated to strengthening the local economy, developing local communities, and showcasing the beauty of Labrador. With each race, it takes on new energy and excitement, and the benefits for the Labrador region grow. I’m pleased to see the Government of Canada investing in our tourism sector. Best wishes and safe travels to this year’s participants.”
- Yvonne Jones, Member of Parliament for Labrador and Parliamentary Secretary to the Minister of Natural Resources and to the Minister of Northern Affairs
“Cain’s Quest is a grueling endurance race that showcases the world-class snowmobiling opportunities in Labrador. We proudly support this event, which provides an economic boost to local suppliers and host communities, helping to create community economic development and growth throughout Labrador.”
- The Honourable Andrew Parsons, Minister of Industry, Energy and Technology
“We’re thrilled to bring back the energy, excitement, and economic benefits to Labrador communities with this world-class race. We can’t wait to welcome hundreds of local, national, and international attendees, and hundreds-of-thousands of national and international online viewers to take in Cain’s Quest 2023.”- Chris Lacey, Chair of the Board of Directors, Cain’s Quest
Quick facts
-
Cain's Quest Snowmobile Endurance Race is a project that was first piloted in 2006, motivated by a team of volunteers with an idea for a special event that would capitalize on the growing winter tourism market and showcase Labrador's excellent snowmobile conditions. Over the past 10 races, Cain's Quest has registered racers from Canada, the United States, France, Finland and Switzerland.
-
The race is an approximately 3,500-kilometre journey through the Labrador wilderness.
-
The race route begins in Labrador City and includes stops at 18 checkpoints to complete what is called a Labrador circuit; it goes through Churchill Falls, central Labrador, the south coast, Nain and finishes in Labrador West.
Associated links
Contacts
Marianne Blondin
Press Secretary
Office of the Minister of Official Languages and of the
Atlantic Canada Opportunities Agency
Marianne.Blondin@acoa-apeca.gc.ca
Paul McGrath
Director of Communications
Atlantic Canada Opportunities Agency
709-689-5731
Eric Humber
Industry, Energy and Technology
709-729-5777, 709-725-9655
Chris Lacey
Board Chair, Cain’s Quest Inc.
709-944-4250