100+ ways New Brunswick businesses are reshaping the tourism landscape
News release
May 26, 2023 · Fredericton, New Brunswick · Atlantic Canada Opportunities Agency (ACOA)
Over the past two years, New Brunswick’s tourism operators have doubled down to build experiences, accommodations, and strategies to strengthen Atlantic Canada as a destination of choice – spearheading more than 100 projects through the Government of Canada’s Tourism Relief Fund. That work continues, and ACOA is here to help businesses as they attract more visitors to the region and grow the industry with fresh approaches to delivering world-class tourism.
Today, the Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA, announced over $6.7 million in Tourism Relief Fund (TRF) support to 53 projects with businesses and organizations across New Brunswick. This is in addition to $6.4 million in previously announced TRF contributions to 53 New Brunswick businesses since the program launched.
Minister Petitpas Taylor showcased six of the new projects from across the province that demonstrate the TRF’s focus on building, upgrading and diversifying innovative tourism products:
· $500,000 to Metepenagiag Heritage Park Inc. in Red Bank, a modern Indigenous interpretive site, to help enhance products and services.
· $500,000 to Camping Plage Aboiteau Beach Inc. in Cap Pelé, to establish a glamping resort and attract visitors to one of Canada’s top beaches.
· $350,000 to the New Brunswick Potato Museum Inc. in Florenceville-Bristol, the French Fry Capital of the World, to revitalize infrastructure and programming to enhance the tourism experience.
· $166,106 to the Grand Falls Cycling Committee Inc. to improve bike trails throughout the Town of Grand Falls.
· $99,999 to Salty Towers Inn Ltd. in Saint Andrews to renovate and increase the comfort of visitors to extend their stays in one of New Brunswick’s anchor destination locations.
· $75,000 to Second Nature Outdoors Inc. in Fredericton to purchase new recreational equipment to expand and diversify their small craft water experiences.
Launched in July 2021, the TRF has helped organizations and businesses in the tourism sector upgrade their offering of innovative products and services, enticing new visitors, and reinvigorating the economy. Canada’s regional development agencies have been delivering the $485 million in TRF support.
Quotes
“We have so much to be proud of in our beautiful region, and so much to share with visitors. As we launch the tourism season, we are reaffirming the sector’s vital importance to our economy, and are committed to helping tourism businesses and organizations in New Brunswick develop the world-class experiences that make Atlantic Canada such a sought-after destination.”
- The Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA
“It’s time for Canada’s tourism sector to push past reviving all the way to thriving. Our government’s investments in tourism over the last three years focused on sustaining and rebuilding the tourism ecosystem, promoting what we have and designing for the future. A fully recovered and robust tourism sector is key to our government’s ongoing work to build an economy that works for everyone. Together, we can make sure that Canada’s tourism sector is something that visitors and Canadians alike will celebrate and enjoy for generations to come.”
- The Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance
“Our glamping project would not have happened without support through the Tourism Relief Fund. It was essential in securing the rest of the funding needed to complete our project, which will benefit the whole community through economic spinoffs.”
- Frank Richard, President, Camping Plage Aboiteau Beach Inc.
“The funding for the New Brunswick Potato Museum from ACOA’s Tourism Relief Fund is a huge help for our project to update many parts of the museum along with the outside facility and storage areas. With the expansion and improvements, the facility will now offer longer hours and 7 days per week for visitors. As a major attraction in the river valley, we are excited that this will bring even more tourists to our area and community.”
- Tammy Kirkland, Manager, New Brunswick Potato Museum Inc.
“The Tourism Relief fund has been an invaluable support to our company during a very uncertain time. It has allowed us to continue to invest and seek out new opportunities for our business when we may otherwise have not.”
- Andrew Cuthbertson, Owner, Second Nature Outdoors Inc.
“I cannot thank ACOA enough for their generous support of our project. Their assistance enabled us to bring our vision to life, and the upgrades to the building have been a huge success. Everyone involved in this project has been incredibly grateful for their support. ”
- Patricia Dunnett, General Manager, Metepenagiag Heritage Park
"We would like to thank ACOA for providing us the opportunity to upgrade our historic inn. It is helping us to deliver an enhanced customer experience and establish Salty Towers as a recommended accommodation in Saint Andrews."
- Carmel Rioux, Treasurer, Salty Towers Inn
“We just completed a portion of the TransCanada Trail within the original boundaries of the Town of Grand Falls last fall. It was completed as a ‘green’ trail for bicycling, walking, skateboarding, etc with funding from ACOA, RDC, Infrastructure Canada and the Town of Grand Falls. Without the multilevel funding given to our organization this project would never have seen the light of day.”
- Earl Toner, President, Grand Falls Cycling/Veloroute de Grand-Sault
Quick facts
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The Tourism Relief Fund was a $500-million national program to support the tourism sector in Canada, including $485 million for regional priorities administered by Canada’s regional development agencies and $15 million for national priorities administered by Innovation, Science and Economic Development Canada.
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A minimum of $50 million of the fund’s budget was earmarked for Indigenous tourism projects. Indigenous communities that rely heavily on tourism were disproportionately affected by the pandemic.
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$48.5 million from the Tourism Relief Fund was allocated to the Atlantic Canada Opportunities Agency to administer in the Atlantic region.
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Launched in July 2021, the Tourism Relief Fund ended on March 31, 2023.
Associated links
Contacts
Marianne Blondin
Press Secretary
Office of the Minister of Official Languages and of the
Atlantic Canada Opportunities Agency
Marianne.Blondin@acoa-apeca.gc.ca
Ann Kenney
Senior Communications Officer
Atlantic Canada Opportunities Agency
ann.kenney@acoa-apeca.gc.ca
Metepenagiag Heritage Park Inc.
Patricia Dunnett
General Manager
Patricia@metpark.ca
506-836-6118
Camping Plage Aboiteau Beach Inc.
François Richard
President
francoismrichard@hotmail.com
506-533-4278
New Brunswick Potato Museum Inc
Tammy Kirkland
Manager
tours@potatoworld.ca
506-392-1955
Salty Towers Inn Ltd
Carmel Rioux
Treasurer
Rioux.carmel@gmail.com
514-463-7470
Second Nature Outdoors Inc
Andrew Cuthbertson
Owner
andrew@secondnatureoutdoors.com
506-460-2260
Grand Falls Cycling Committee Inc.
Earl Toner
President
eartoner@nbnet.nb.ca
506-473-6038
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