Backgrounder: Investing in unforgettable experiences on Prince Edward Island
Backgrounder
The Government of Canada is investing over $1.7 million in 10 projects to support continued product development in PEI’s tourism industry.
| Client Name | Project | ACOA Support | Provincial Support |
| Town of North Rustico | Undertake boardwalk infrastructure upgrades to support community connection, active transportation, and enhance the tourism experience. | $437,033 Non-repayable | $450,000 Non-repayable |
| Tourism Cavendish Beach | Boost tourism product development and create an annual marketing plan for 2023-2024. | $100,000 Non-repayable |
$59,000 Non-repayable |
| Tourism Cavendish Beach | Boost tourism product development and create an annual marketing plan for 2024-2025. | $100,000 Non-repayable |
$63,000 Grant |
| Tourism Cavendish Beach | Hire a consultant to conduct the initiation phase of a new and innovative tourism experience in Cavendish. | $37,000 Non-repayable |
$35,000 Non-repayable |
| Tourism Industry Association of PEI | Administer the PEI Events Innovation Fund to support not-for-profit festivals and events for 2024-2025. | $650,100 Non-repayable |
|
| Island Walk | Implement a strategic plan and strengthen marketing efforts. | $30,000 Non-repayable |
$50,875 Non-repayable |
| Central Coastal Tourism Partnership | Lead marketing, product and professional development initiatives in partnership with tourism operators for 2023-2024. | $25,200 Non-repayable |
$38,200 Non-repayable |
| Central Coastal Tourism Partnership | Lead marketing, product and professional development initiatives in partnership with tourism operators for 2024-2025. | $28,500 Non-repayable |
$37,500 Grant |
| Central Coastal Tourism Partnership | Conduct a Destination Market Readiness program in the Rustico area to seize tourism potential. | $33,500 Non-repayable |
$243,000 Grant |
| Golf PEI | Deliver on marketing and strategic plan objectives for 2023-2024 to position PEI as a world-class destination. | $284,000 Non-repayable |
$243,000 Grant |
| TOTAL | $1,725,333 | $986,575 |
Contacts
Connor Burton
Press Secretary
Office of the Minister of Rural Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency
Connor.Burton@acoa-apeca.gc.ca
David Fleming
Communications Manager
Atlantic Canada Opportunities Agency
david.fleming@acoa-apeca.gc.ca
April Gallant
Senior Communications Officer
Department of Fisheries, Tourism, Sport and Culture for the Province of Prince Edward Island
aldgallant@gov.pe.ca
Stephanie Moase
Chief Administrative Officer
Town of North Rustico
smoase@northrustico.com
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