NB Museum enhances website to boost tourism

From: Atlantic Canada Opportunities Agency

News release

MP Long poses for a photo with representatives from the New Brunswick Museum
MP Long announces support for New Brunswick Museum and is pictured here with officials Luis Cardosa, Communications and Marketing and Brent Suttie, Chief Operating Officer and Director of Research.

November 14, 2024 · Saint John, New Brunswick · Atlantic Canada Opportunities Agency (ACOA)

Tourism helps showcase Atlantic Canada’s beauty, diverse cultural heritage and unique stories on the world stage. By supporting tourism operators and cultural institutions, the Government of Canada is helping to fuel local economies, creating jobs and empowering communities.  

Today, Wayne Long, Member of Parliament for Saint John – Rothesay, announced an investment of $107,190 through ACOA’s Tourism Growth Program (TGP) for the New Brunswick Museum. The announcement was made on behalf of the Honourable Gudie Hutchings, Minister of Rural Economic Development and Minister responsible for ACOA.

With this investment, the New Brunswick Museum will hire expertise to revamp and enhance its website, paving the way for future growth. The digital enhancements will boost public access to its exhibits and collections, and attract visitors. Key initiatives include digitizing current activities and collections, and creating original content like educational materials and virtual activities to enrich both in-person and online experiences. Additionally, the new website will be optimized for smartphones and tablets, offering a seamless and engaging experience.

Today’s announcement further demonstrates the Government of Canada’s commitment to help grow Atlantic Canada’s tourism sector and showcase the region’s diverse experiences to visitors from around the world. 

Quotes

“New technology is making museums easier to access than ever. ACOA is helping the NB Museum go digital so more people can dive into New Brunswick’s past—and give tourism a boost!”

- The Honourable Gudie Hutchings, Minister of Rural Economic Development and Minister responsible for ACOA

“The NB Museum, with its storied past, stands as a unique gem in the picturesque city of Saint John. I’m delighted that the Government of Canada, through ACOA, is investing in website enhancements. This initiative will foster engaging and accessible content, enrich experiences for both locals and tourists, and bring lasting benefits to our region.”

- Wayne Long, Member of Parliament for Saint John-Rothesay

“The New Brunswick Museum is making history with a groundbreaking capital project, and we recognize that a strong digital experience is equally vital in today’s connected world. By enhancing the museum’s website, we’ll broaden access to New Brunswick’s rich cultural and educational assets, reaching not only Canadians but also our global visitors.”

- Tracy Clinch, Board Chair, NB Museum

Quick facts

  • The New Brunswick Museum, located in Saint John, New Brunswick is Canada’s oldest continuing museum. 

  • The Tourism Growth Program (TGP) aims to help Indigenous and non-Indigenous communities, small and medium-sized businesses, and non-profit organizations to develop local tourism products and experiences that position Canada as an all-seasons destination of choice for domestic and international travellers.

Associated links

Contacts

Connor Burton
Press Secretary
Office of the Minister of Rural Economic Development
and Minister responsible for the Atlantic Canada Opportunities Agency
Connor.Burton@acoa-apeca.gc.ca

Ann Kenney
Senior Communications Officer
Atlantic Canada Opportunities Agency
ann.kenney@acoa-apeca.gc.ca

Luis Cardoso
Marketing and Communications
New Brunswick Museum
Luis.Cardoso@nbm-mnb.ca

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