New wayfinding enhancements make it easier to explore Cape Breton Regional Municipality
News release
Federal investment helps increase foot traffic and economic activity for local businesses
September 5, 2025 · Sydney, Nova Scotia · Atlantic Canada Opportunities Agency (ACOA)
The Government of Canada is helping visitors and residents navigate with ease and discover all that the Cape Breton Regional Municipality (CBRM) has to offer.
Today, Mike Kelloway, Member of Parliament for Sydney—Glace Bay, announced a non-repayable contribution of $400,000 to the CBRM for its wayfinding project.
The announcement was made on behalf of the Honourable Sean Fraser, Minister of Justice and Attorney General of Canada and Minister responsible for the Atlantic Canada Opportunities Agency.
This investment supports the installation of signage, digital kiosks, landscaping, benches, and bike racks in high-traffic areas. The project will guide people from arrival points into the many destinations throughout the municipality, encouraging exploration, longer stays, and stronger connections with local businesses.
Today’s announcement reinforces the Government of Canada’s commitment to building vibrant, inclusive communities and supporting tourism-driven growth across Atlantic Canada.
Quotes
“Strategically investing in tourism infrastructure strengthens communities and creates real economic opportunity. This project will help people experience the vibrancy of Cape Breton Regional Municipality, making their visits easier, more enjoyable, and memorable, all while boosting the local businesses that bring the community to life.”
- The Honourable Sean Fraser, P.C., K.C., Member of Parliament for Central Nova, Minister of Justice and Attorney General of Canada and Minister responsible for the Atlantic Canada Opportunities Agency
“As someone who was born and raised here, I know how much pride we take in welcoming people to Cape Breton. This project is about more than signage and benches — it’s about creating a sense of place that helps visitors truly experience the beauty, culture, and hospitality of our island. When people can easily find their way and feel encouraged to stay a little longer, it means more opportunities for our local businesses and stronger connections across our communities. I’m proud to see this investment reflect who we are and what we want to share with the world.”
- Mike Kelloway, Member of Parliament for Sydney—Glace Bay and Parliamentary Secretary to the Minister of Transport and Internal Trade
“Our municipality is full of places to discover, from the vibrant downtown cores to the hidden gems. The wayfinding strategy will not only make it easier for visitors to explore and support our local businesses, but it will also encourage our own residents to get out, reconnect with their communities, and enjoy all that’s right here in our own backyard.”
- Cecil Clarke, Mayor, Cape Breton Regional Municipality
Quick facts
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The Cape Breton Regional Municipality is also contributing $600,000 toward this project.
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Tourism in Cape Breton generated $465 million in 2023, a 30 per cent increase in revenue over 2019.
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This project complements Destination Cape Breton’s 2030 tourism strategy which aims to make Cape Breton a top-tier, four season destination.
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The funding is provided through ACOA’s Innovative Communities Fund which builds on the strengths of communities and provides the tools needed to identify opportunities for sustainable economic growth.
Contacts
Natasha Kochhar
Director of Projects and Caucus Relations
Office of the Minister responsible for the Atlantic Canada Opportunities Agency
Natasha.Kochhar@acoa-apeca.gc.ca
Lori Selig
Acting Director of Communications
Atlantic Canada Opportunities Agency
902-266-7477
Lori.Selig@acoa-apeca.gc.ca
Jenna MacQueen
Communications Advisor
Cape Breton Regional Municipality
902-574-6639
Jemacqueen@cbrm.ns.ca
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