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Business Resources: Leverage the Canada Strong Pass

The Canada Strong Pass is a Government of Canada initiative that provides free or reduced-price access to parks, museums, historic sites, galleries and train travel across Canada.

Launched in summer 2025, the program generated significant increases in attendance and travel volumes at participating locations nationwide. The initiative returns from June 19 to September 7, 2026, creating new opportunities for local businesses to attract visitors.

This page helps you understand how the Canada Strong Pass can benefit your business and provides ready-to-use marketing resources.

On this page

Why the Canada Strong Pass matters to your business

Visitors using the Canada Strong Pass will be looking for places to eat, stay and explore beyond participating attractions. By positioning your business as part of their journey, you can capture this increased activity.

Get on their radar early: Promote during the planning phase to be considered alongside participating attractions, then stay visible throughout the season to capture spontaneous decisions from visitors already exploring your region.

Understand visitor patterns in your region

Identify participating Canada Strong Pass attractions near your business to anticipate visitor needs and position your offerings effectively.

Find participating locations

Promote your business to Canada Strong Pass visitors

General messaging

Adapt these key messages or use them as inspiration for promotion on your website, social media, newsletters or in-store signage. Customize them to highlight what you offer and how it complements a Canada Strong Pass visit.

  • Visiting [NEARBY PARTICIPATING ATTRACTION]? Extend your day with us! [Describe your offer].
  • Make the most of your Canada Strong Pass adventure. We're just [distance/time] from [PARTICIPATING ATTRACTION].
  • Have the most Canadian summer with the Canada Strong Pass and [your business]. Make sure to stop by for [family packages/affordable option/18-24 years old incentive] when visiting [NEARBY PARTICIPATING ATTRACTION].

Share Canada Strong Pass content on social media

Follow our official accounts and share our Canada Strong Pass content to connect with potential visitors:

When posting or sharing on social media, remember to:

  • Clearly explain how your business complements a Canada Strong Pass visit
  • Mention specific nearby attractions by name when possible
  • Focus on convenience, value or unique local experiences
  • Use the hashtag #CanadaStrongPass

Download shareable content

Use these promotionnal visuals to connect your business with the Canada Strong Pass.

How to save images to your computer or mobile device

(1) Open the full-sized image

Open the full-sized image by selecting the image you wish to download.

(2) Open the contextual menu

On a PC: Right-click on the image you want to download.
On a Mac: Hold on the Control key (Ctrl) and click on the image you want to download.
On a mobile device: Tap and hold the image you want to save until the menu appears.

(3) Choose “Save as”

The options on the contextual menu will vary, depending on which web browser you’re using. Some browsers may say “Save as” while others may say “Save image as” or “Save picture as”.

(4) Optional: rename the file

A dialogue box will open, allowing you to change the file name or keep it as is.

(5) Choose a destination folder

Specify a location to save the downloaded image and click “Save”.

Promotional content for Provincial and Regional Tourism Associations

The Strong Canada Pass is an opportunity for tourism associations to showcase their region. A toolkit has been designed to help you adopt this initiative and integrate it into your respective communications. It equips you to create relevant content by demonstrating how locals and visitors can take advantage of the offers in your region. Contact marketing@pch.gc.ca to get the promotional kit.

Content for participating museums and art galleries

Participating museums, galleries and attractions may contact marketing@pch.gc.ca to access the Canada Strong Pass visual identifier and promotional toolkit.

Page details

2026-03-10