Social media movement

Freestyle skier Justine Dufour-Lapointe shows her winning face

There’s so much more behind a #WinningFace than a great jump, a new record, a flawless run or a golden goal. It appears in a flash, but what’s even more impressive is everything behind it: countless hours of training and compromise, challenges and successes, and above all, the support of a whole nation.

Join the movement and show Team Canada your excitement and support by posting your best #WinningFace on social media and don’t forget to use the hashtag! Have a look at Sport Canada’s social media channels for great examples!

Get involved by using the creative downloadable products prepared for Team Canada fans. Take a look below and see how you can participate!

Downloadable poster

Download and share our poster for the Games

Poster (PDF format, 3 MB)

Join the movement

Add a cover photo and a filter to your Facebook and/or Twitter profile pictures to show your support.

Also, during the PyeongChang 2018 Olympic and Paralympic Winter Games, show your support to our Canadian athletes by posting a photo of your #WinningFace!

  1. Take a picture or video of your or your family and friends’ #WinningFace.
  2. Post the photo to social media and tag it with #WinningFace.
  3. Encourage others to do the same!

Instructions on how to join the #WinningFace social media movement (Transcript)

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