Canada Honoured to be Guest Country at MICA 2018, a Film and Audiovisual Industry Trade Show
News release
OTTAWA, May 28, 2018
In November 2017, during her bilateral trade mission to Mexico, the Honourable Mélanie Joly, Minister of Canadian Heritage, met her counterpart, Secretary of Culture María Cristina García Cepeda, to further strengthen the bilateral relationship and bolster Canadian culture’s contribution to economic and social prosperity.
As a direct result of these productive meetings and continued discussions under the Canada–Mexico Partnership (CMP), Minister Joly is delighted to accept the invitation extended from the Mexican Institute of Cinematography (IMCINE) and Secretary Cepeda to welcome Canada as the Guest Country of the third edition of Mercado, Industria, Cine y Audiovisual (MICA), a trade show taking place in Mexico City in June.
Canada’s participation at MICA will reaffirm and enhance government-to-government relationships with Mexico, promote Canada as an important creative industries partner, and raise the profile of cultural trade between both countries. Canada’s presence at this event is guided by the Creative Export Strategy (CES), announced last September as part of Creative Canada, the Government of Canada’s vision for its creative industries. It aims to open and expand markets and opportunities for Canada’s creative entrepreneurs, helping them deliver their content to international audiences.
This special role at this year’s MICA will also give Canada a unique opportunity to showcase the benefits of coproducing with Canada to Latin American producers. This will be done through a series of networking events, including business-to-business meetings, and additional opportunities for two-way collaboration and trade.
The event will also provide access to international business opportunities and commercial exchange worldwide between directors, producers, screenwriters and all professionals of the film industry.
Quotes
“The Government of Canada is helping Canada’s creative industries succeed abroad, which we know creates jobs and prosperity in every region of Canada. By creating new trade opportunities for the film, television and augmented reality/virtual reality sectors, we are setting the stage for Canadian creators and cultural entrepreneurs to take advantage of export opportunities to create growth that benefits people in both Canada and Mexico.”
—The Honourable Mélanie Joly, Minister of Canadian Heritage
Quick facts
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Canada and Mexico are among each other’s largest two-way trading partners, and bilateral trade between the two countries—valued at over $40 billion in 2016—continues to grow annually.
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Mexico is the top exporter of creative goods in Latin America, exporting $5.4 billion in 2015. It is considered the geographic and language hub for the Latin American market as a whole.
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Canada and Mexico share a dynamic and prosperous relationship: as friends, as North American neighbours, and as strategic partners in the Americas and in the world. Over the years, our cooperation has expanded across a wide range of political, trade, social, environmental and security interests.
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The Canada–Mexico Partnership (“CMP”) is a key mechanism for bilateral cooperation. It serves as a catalyst for concerted action between governments, private sectors, and non-governmental partners to pursue common goals and mutually beneficial priorities.
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Contacts
For more information (media only), please contact:
Simon Ross
Press Secretary
Office of the Minister of Canadian Heritage
819-997-7788
Media Relations
Canadian Heritage
819-994-9101
1-866-569-6155
pch.media-media.pch@canada.ca