Identify and research a market - Exporting for creative industries

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Culture Satellite Account data

Statistics on the trade of culture and sport products (2010-2016) are now available and could help point you to a foreign market to sell your creative product as you look to expand your business abroad.

Trade of culture products for 2010 to 2016, Canada

Image of a map of Canada with an arrow pointing in towards the map (representing culture imports) and an arrow pointing outwards from the map (representing culture exports).
Trade of Culture Products for 2010-2016, Canada: Text version

Culture imports

In 2016, imports of culture productsFootnote 1 totaled $20.8 billion.

Total culture imports per year
Year Total culture imports (culture product)
2010 $15.6 billion
2011 $15.8 billion
2012 $16.7 billion
2013 $19.4 billion
2014 $20.0 billion
2015 $21.6 billion
2016 $20.8 billion

Canada imported the most culture products from the United States, China and Mexico.

Top 5 countries – Culture imports
Country Culture imports in 2016
United States $13.6 billion
China $963 million
Mexico $576 million
United Kingdom $567 million
France $521 million

The CraftsFootnote 2, Books, and Performing arts sub-domains contributed the most to culture imports.

Top 5 subdomains – Culture imports
Subdomain Culture imports in 2016
Crafts $5.9 billion
Books $2.0 billion
Performing arts $1.8 billion
Multi $1.7 billion
Film and video $1.4 billion

Culture exports

In 2016, exports of Canadian culture productsFootnote 1 totaled $16.0 billion.

Total culture exports per year
Year Total culture exports (culture product)
2010 $11.2 billion
2011 $12.2 billion
2012 $11.5 billion
2013 $14.0 billion
2014 $13.7 billion
2015 $15.8 billion
2016 $16.0 billion

Canada exported the largest amount of culture products to the United States, China, and the United Kingdom.

Top 5 countries – Culture exports
Country Culture exports in 2016
United States $10.1 billion
China $695 million
United Kingdom $524 million
Germany $428 million
France $374 million

The CraftsFootnote 2, Film and video, and Governance, funding and professional support sub-domains contributed the most to culture exports.

Top 5 subdomains – Culture exports
Subdomain Culture exports in 2016
Crafts $5.1 billion
Film and video $2.1 billion
Governance, funding and professional support $1.3 billion
Interactive media $1.1 billion
Performing arts $937 million

Please select from the following list to view market data statistics organized by province:

Market reports

The Trade Commissioners' Service (TCS) offers a range of market reports relating to specific industries and markets. The following reports for the arts and cultural industries are available through the TCS:

China

A Snapshot of China's Creative Industries

France

Animation Market in France
Film Funding in France: How it Works
Music Market in France
Television Financing in France: How it Works

Germany

Book Market in Germany
Film and Television Market in Germany
Performing Arts in Germany
VR/AR Market in Germany

Ireland

Creative Industries in Ireland

Sweden

Arts and Cultural Industries

South Africa

South African Cultural and Creative Industries Mapping: Introduction
South African Film and Media Sector Mapping

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Audio-visual trends in Canada and abroad

The Canada Media Fund's International Market Series examines various export markets from a geographical perspective to identify opportunities for Canadian creators interested in entering new markets, including China, India, Mexico, Africa, South Korea, South America and South Africa.

Country information

Want to evaluate a country or market? Export Development Canada (EDC) can help you get a better understanding of market activity, relationships and support to grow your business. Consult EDC's Country Info page to see how they can support your business.

Market research resources

For more information, check out these market research resources, profiled by Export Development Canada.

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