Identify and research a market - Exporting for creative industries
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Culture Satellite Account data
Statistics on the trade of culture and sport products (2010-2017) are now available and could help point you to a foreign market to sell your creative product as you look to expand your business abroad.
Trade of Culture Products for 2010-2017, Canada: Text version
Culture imports
In 2017, imports of culture productsFootnote 1 totaled $21.8 billion.Footnote 2
| Year | Total culture imports (culture product) |
|---|---|
| 2010 | $15.6 billion |
| 2011 | $15.8 billion |
| 2012 | $16.7 billion |
| 2013 | $19.4 billion |
| 2014 | $20.0 billion |
| 2015 | $21.1 billion |
| 2016 | $21.2 billion |
| 2017 | $21.8 billion |
Canada imported the most culture products from the United States, China and United Kingdom.
| Country | Culture imports in 2017 |
|---|---|
| United States | $14.0 billion |
| China | $1.0 billion |
| United Kingdom | $642.5 million |
| Mexico | $605.6 million |
| France | $584.1 million |
The Crafts, Books, and Film and video sub-domains contributed the most to culture imports.
| Subdomain | Culture imports in 2017 |
|---|---|
| CraftsFootnote 3 | $6.3 billion |
| Books | $2.0 billion |
| Film and video | $1.9 billion |
| Performing arts | $1.8 billion |
| Multi | $1.5 billion |
Culture exports
In 2017, exports of Canadian culture productsFootnote 1 totaled $15.7 billion.Footnote 2
| Year | Total culture exports (culture product) |
|---|---|
| 2010 | $11.2 billion |
| 2011 | $12.2 billion |
| 2012 | $11.5 billion |
| 2013 | $14.0 billion |
| 2014 | $13.7 billion |
| 2015 | $16.0 billion |
| 2016 | $17.0 billion |
| 2017 | $15.7 billion |
Canada exported the largest amount of culture products to the United States, China, and the United Kingdom.
| Country | Culture exports in 2017 |
|---|---|
| United States | $9.5 billion |
| China | $695.7 million |
| United Kingdom | $486.8 million |
| Germany | $442 million |
| France | $384.2 million |
The CraftsFootnote 3, Film and video, and Governance, funding and professional support sub-domains contributed the most to culture exports.
| Subdomain | Culture exports in 2017 |
|---|---|
| CraftsFootnote 3 | $4.2 billion |
| Film and video | $3 billion |
| Governance, funding and professional support | $1.2 billion |
| Design | $1.1 billion |
| Performing arts | $900 million |
Please select from the following list to view market data statistics organized by province:
- Alberta
- British Columbia
- Manitoba
- New Brunswick
- Newfoundland and Labrador
- Nova Scotia
- Nunavut
- Northwest Territories
- Ontario
- Prince Edward Island
- Quebec
- Saskatchewan
- Yukon
Market reports
The Trade Commissioners' Service (TCS) offers a range of market reports relating to specific industries and markets. The following reports for the arts and cultural industries are available through the TCS:
China
A Snapshot of China's Creative Industries
France
Animation Market in France
Film Funding in France: How it Works
Music Market in France
Television Financing in France: How it Works
Germany
Book Market in Germany
Film and Television Market in Germany
Performing Arts in Germany
VR/AR Market in Germany
Ireland
Creative Industries in Ireland
Sweden
Arts and Cultural Industries
South Africa
South African Cultural and Creative Industries Mapping: Introduction
South African Film and Media Sector Mapping
Sign up to access these reports.
Audio-visual trends in Canada and abroad
The Canada Media Fund's International Market Series examines various export markets from a geographical perspective to identify opportunities for Canadian creators interested in entering new markets, including China, India, Mexico, Africa, South Korea, South America and South Africa.
Country information
Want to evaluate a country or market? Export Development Canada (EDC) can help you get a better understanding of market activity, relationships and support to grow your business. Consult EDC's Country Info page to see how they can support your business.
Market research resources
For more information, check out these market research resources, profiled by Export Development Canada.
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