Hiring Managers: Recruitment and talent sourcing - leveraging social media

June 1^st, 2021 - Defence Stories

Using social media (SM) in the staffing process is a great way to market hard-to-fill vacancies within DND. It’s another way ADM(HR-Civ) is leveraging technology for recruitment to target key talent. 

There are 3 great options available:

1. Social Media posts. These are used to market an advertised staffing process for a hard-to-fill vacancy or work stream. A SM post will be created and shared on all 3 of DND’s SM platforms (Facebook, LinkedIn and Twitter) marketing the GC Jobs advertisement.

Facebook: @National DefenceGC

LinkedIn: National Defence

Twitter: @NationalDefence

2. Direct Sourcing through LinkedIn. We search the LinkedIn membership database via the recruiter license for candidates who may meet pre-determined selection criterion, such as education, experience, and skills. This is an excellent way to engage passive candidates, those who are not actively searching for a job, but would consider a career change for the right opportunity. This option should only be explored after all other staffing options have been exhausted. Appointments from this method, would be external non-advertised.

3.  A job posting on LinkedIn. This option markets job vacancies to active and passive candidates and allows them to apply directly to the LinkedIn job ad.  This is a good tool to attract hard-to-recruit vacancies to those who do not normally watch GC Jobs for job postings.  The LinkedIn job poster would be posted at the same time as the GC Jobs poster.

To learn more about if these options would work for your recruitment plan and to request this service, speak to your Staffing Advisor.