Classcraft Studios: Its educational game will be available to teachers and students around the world

News release

Government of Canada awards $400,000 in financial assistance to the Sherbrooke business

May 18, 2018 – Sherbrooke, Quebec – Canada Economic Development for Quebec Regions (CED)

The Government of Canada has awarded a repayable contribution of $400,000 through CED’s Quebec Economic Development Program to Classcraft Studios so that it can continue to grow by developing international markets, mainly the U.S. market.

This initiative by the young company in the information technology sector consists in implementing an international marketing strategy. CED’s contribution will help Classcraft Studios execute an international commercialization plan that includes marketing and media relations consulting services, online marketing and the hiring of a sales director.

The Honourable Marie-Claude Bibeau, Member of Parliament for Compton–Stanstead, made the announcement today on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for CED.


“By supporting Classcraft Studios, the Government of Canada is fostering the growth of a young family business that is developing and commercializing an educational role-playing game to stimulate student interest in the classroom.”

The Honourable Marie-Claude Bibeau, Member of Parliament for Compton–Stanstead and Minister of International Development and La Francophonie

“The Government of Canada is determined to promote innovation in the Canadian economy in order to encourage new investments, exports and growth. By supporting Classcraft Studios, our goal is to fulfil our commitments and get meaningful results for Canadians.”

The Honourable Navdeep Bains, Minister responsible for CED

“By using the Classcraft game, teachers immerse their classrooms in a fantastic world that unites technology, storytelling and games. Classroom interactions are renewed and the students learn to develop a whole range of non-curricular skills like collaboration, leadership, empathy and communication. The support from Canada Economic Development for Quebec Regions is helping us offer a new pedagogical tool to teachers and students in the United States and in other countries around the world. We are proud to be able to revitalize our own school environments and, soon, those in other countries and to contribute to the development of our community.”

Shawn Young, Co-founder and CEO, Classcraft Studios

Quick facts

  • Classcraft Studios has developed and commercialized a computerized role-playing game, Classcraft, to motivate students and manage their behaviour in school. In the game, students are teamed up, choose a character with certain powers (warrior, sorcerer, healer) and have to help each other to get points. This fosters interaction, participation and collaboration in the classroom.

  • CED is one of the six regional development agencies under the responsibility of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development.

  • For more information on CED and its priorities, consult the 2018–19 Departmental Plan or visit


Media Relations
Canada Economic Development for Quebec Regions

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