La Tuque tourism offering to be enhanced thanks to Government of Canada support

News release

Five La Tuque organizations receive a total of over $600,000 in financial assistance from CED.

La Tuque, Quebec, September 29, 2023Canada Economic Development for Quebec Regions (CED)

A key driver of the economy, the Canadian tourism industry generated more than $100 billion in annual revenues before being hit hard by the pandemic. That is why the Government of Canada launched the Tourism Relief Fund (TRF), a $500M pan‑Canadian initiative to help businesses and organizations in this sector overcome the impacts of the pandemic and position themselves for the future. The initiative, administered by CED in Quebec, ended on March 31, 2023.

Today, the Honourable François‑Philippe Champagne, Member of Parliament for Saint‑Maurice–Champlain and Minister of Innovation, Science and Industry, announced, on behalf of the Honourable Soraya Martinez Ferrada, Minister of Tourism and Minister responsible for CED, a total of $617,314 in financial contributions for five La Tuque tourism organizations that have received CED support under the TRF.

The recipient organizations are Les Habitations Mercier, the Pourvoirie Marmette-sur-le-Gouin, Méandre Haute Mauricie, the Pourvoiries du Barrage Gouin et du Magnan, and Aviation 2000. This announcement follows a series of strategic investments made by CED under this initiative; a report on the TRF was unveiled on June 28, 2023.

Further details on the five projects are provided in a related backgrounder. In addition to helping increase tourist traffic, these projects will make it possible to attract potential clients to several La Tuque businesses.

The Government of Canada recognizes and supports businesses and organizations that are a source of pride in their communities. Quebec’s economic recovery relies, among other things, on a strong tourism industry with organizations rooted in the regional economy. The players in this sector are major contributors to growth, as well as key assets in rebuilding a stronger, more resilient, greener, and more inclusive economy.


“Through the tourism industry, we can showcase Canada’s attractions, culture, and diversity to visitors from around the world. Our government has always been very aware of the importance of tourism to the country and continues to be here for businesses and organizations in this sector to ensure they recover. The investments announced today will help five dynamic organizations in La Tuque look to the future. Their projects represent excellent news for tourism to prosper in the Mauricie region, ensuring Quebec continues to be a destination of choice.”

The Honourable François-Philippe Champagne, Member of Parliament for Saint‑Maurice–Champlain and Minister of Innovation, Science and Industry, on behalf of the Honourable Soraya Martinez Ferrada, Minister of Tourism and Minister responsible for CED

Quick facts

  • Tourism accounts for $102 billion in annual economic activity, 1.8 million jobs and 2% of Canada’s GDP.
  • The TRF was specifically created to help tourism businesses and organizations offer innovative products and services to visitors and prepare to welcome international travellers again.
  • With a national budget of $500 million, including $485 million administered by the regional development agencies (RDAs) and $15 million by Innovation, Science and Economic Development Canada (ISED), the TRF is part of the $1 billion in tourism support announced in Budget 2021. This initiative ended on March 31, 2023, in Quebec.
  • In Quebec, the TRF made it possible to support 292 projects over the last two years. This assistance, totalling $110,623,941, complements all the actions taken by different partners, including the Government of Quebec.
  • CED is a key federal partner in Quebec’s regional economic development. With its 12 regional business offices, CED accompanies businesses, supporting organizations and all regions across Quebec into tomorrow’s economy.

Associated links


Media Relations
Canada Economic Development for Quebec Regions

Marie-Justine Torres Ames
Press Secretary
Office of the Minister of Tourism and Minister responsible for Canada Economic Development for Quebec Regions
Cell.: 613-327-5918

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