FedDev Ontario supports tourism and recovery efforts across Southern Ontario
"Our tourism sector and the 1.8 million people it employs across Canada have been hit hard by COVID-19, and we’re here for them. During National Tourism Week, our message to the sector and those whose livelihoods depend on it is clear: we’re working with you to mitigate the impact of COVID-19. We’re working with you as our economy reopens so we can come back strong.”
— The Honourable Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for Federal Economic Development Agency for Southern Ontario
"From local wineries to natural attractions, we want to support the businesses operating in this sector so they can keep showcasing our region’s attractions. FedDev Ontario’s partnership with the Tourism Industry Association of Ontario will do just this, delivering targeted funds to the organizations best equipped to market southern Ontario’s tourist attractions and keep them resilient."
— Kate Young, Parliamentary Secretary to the Minister of Economic Development and Official Languages (FedDev Ontario)
“The tourism sector is vital to the economic fabric of southern Ontario and has suffered tremendously by the COVID-19 pandemic. We are pleased to deliver this fund in partnership with FedDev Ontario, to support destination marketing organizations during these difficult times and to continue to promote tourism in communities across southern Ontario.”
— Beth Potter, President and CEO, Tourism Industry Association of Ontario (TIAO)
The Tourism Industry Association of Ontario represents 200,000 businesses and 400,000 employees and takes on pressing policy issues that impact the Ontario tourism industry.
Destination marketing organization members typically include hotels, restaurants, transportation organizations, tourism operators, retailers and other tourism dependent businesses in a local community.
The amount of funding available to individual DMOs will be determined by TIAO, based on each DMO’s annual operating budget. TIAO will be releasing additional details on the project in the coming days.
In Ontario, tourism accounts for $39.4 billion of GDP and directly and indirectly supports more than 820,000 jobs.
Minister Joly also announced that over the next 18 months, Destination Canada, Canada’s national marketing organization, will partner with provinces and territories to deliver locally led marketing programs encouraging Canadian’s to discover local tourist sites. Destination Canada will invest $30 million with provincial marketing organizations (PMOs), which will be matched by provinces and territories bringing the total investment to $60 million.
Press Secretary, Office of the Minister of Economic Development and Official Languages
Federal Economic Development Agency for Southern Ontario
Report a problem or mistake on this page
- Date modified: