Government of Canada investment of over $40 million supports tourism recovery in Greater Toronto Area

News release

Over 360 projects supported to enhance recreational facilities, parks and trails to attract visitors to region

May 23, 2023 – Toronto, Ontario  

In the Greater Toronto Area, tourism attractions and destinations like festivals, museums, galleries and the waterfront play a vital role in the region’s economy and cultural identity, promoting the unique heritage and natural beauty of the region. The Government of Canada understands the importance of the tourism sector and is committed to supporting communities as they build towards a strong future from coast to coast to coast.

During Economic Development Week, we are highlighting the important investments that have been made across Ontario to support the tourism industry. Between 2022 and 2023, the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) delivered nearly $140 million through the Tourism Relief Fund (TRF) to help tourism-oriented businesses and organizations across southern Ontario recover from the impacts of the pandemic and safely welcome back visitors.

As part of this investment, more than $40 million was delivered to 364 tourism businesses and organizations in the Greater Toronto Area, providing memorable experiences for visitors and positioning the region for success.  

For example, the Beaches International Jazz Festival received $100,000 to enhance the visitor experience at its popular two-week music festival in Toronto. With this support, organizers were able to produce a new event, ROCKFEST, which attracted thousands of visitors to the area.

TRF support also made a difference in the community of Mississauga, where the Muslim Womenpreneurs Network received more than $95,000 to deliver the Ramadan Expo 2023 at the International Centre. With this support, the Ramadan Expo featured over 200 businesses, showcasing various products and services, live performances, a kids’ zone and virtual reality experiences.

Also as part of this Government of Canada support, Toronto Convention & Visitor Association (RTO 5) and Central Counties Tourism (RTO 6) provided non-repayable contributions of up to $100,000 to tourism businesses and organizations in the region.

This included support for the Township of Brock, which received $100,000 from RTO 6 to develop a permanent tourism website, secure the designation as the Small Mouth Bass Fishing Capital of Canada, create an accessible pathway to its waterfront and beautify its downtown for visitors.

These investments have been crucial in helping local businesses and organizations welcome more visitors and build stronger, more vibrant communities. 

Quotes

“With an investment of nearly $140 million for the Ontario tourism sector, our government has been making smart investments that put people first and grow local economies that work for everyone. A new Federal Tourism Growth Strategy will keep this industry strong and support the vitality of communities small and large across the country.”
– The Honourable Filomena Tassi, Minister responsible for the Federal Economic Development Agency for Southern Ontario

“It’s time for Canada’s tourism sector to push past reviving all the way to thriving. Our government’s investments in tourism over the last three years focused on sustaining and rebuilding the tourism ecosystem, promoting what we have and designing for the future. A fully recovered and robust tourism sector is key to our government’s ongoing work to build an economy that works for everyone. Together, we can make sure that Canada’s tourism sector is something that visitors and Canadians alike will celebrate and enjoy for generations to come.”
– The Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance

“With the support of the Tourism Relief Fund, 364 GTA-based tourism businesses and organizations are prepared for future growth. This includes the Toronto Holocaust Museum in my riding of York Centre. Each of these sites will continue to draw visitors from around the country to experience and learn about the region, its communities, and all they have to offer for a vibrant and inclusive Canada."
– Ya’ara Saks, Member of Parliament for York Centre

“The Beaches International Jazz Festival received $100,000 to enhance the visitor experience for the organizations inaugural ROCKFEST. With this support, the Festival was able to produce a new festival, featuring amazing musical talent, which was enjoyed by thousands of attendees.”
– Lido Chilelli, Executive Producer, Beaches International Jazz Festival

“With this Tourism Relief Fund support, we were able to deliver a highly-successful Ramadan Expo 2023, attracting more than 15,000 visitors, showcasing products and services for more than 200 local businesses, and offering unique experiences to celebrate Ramadan.” 
– Ibtissam Sebbahi, President, Muslim Womenpreneurs Network

“The Township of Brock and our residents are grateful for this much-needed funding, which has been utilized to enhance Brock’s appeal as a tourism destination. Strategic investment in tourism is important for Brock Township, and this funding support continues to ensure these investments deliver positive results for our township.”
– His Worship Walter Schummer, Mayor for the Township of Brock

Quick facts

  • The Beaches International Jazz Festival is one of Canada’s largest free Jazz Festivals with nearly 1,000,000 attendees throughout its month-long span. Celebrating 35 years, the mid-summer event promotes Canadian musicians on the world stage.

  • Since 2015, the Government of Canada, through FedDev Ontario, has invested over $925 million in more than 1,285 projects across the GTA, estimated to create over 29,500 jobs and maintain over 45,500 jobs.

  • Muslim Womenpreneurs Network helps small business owners and Muslim women-led businesses share their unique products and services with their community and beyond. Ramadan Expo is the ultimate shopping destination for Ramadan and Eid needs, showcasing a variety of products and services from exhibitors from around the world.

  • Located in the Municipality of Durham, the Township of Brock is home to scenic shorelines along Lake Simcoe and the Trent-Severn Waterway with recreational opportunities and year round hospitality, fishing and museums.

  • FedDev Ontario delivered nearly $140 million of the Tourism Relief Fund across southern Ontario, including $76.5 million in support for southern Ontario’s 11 Regional Tourism Organizations and Indigenous Tourism Ontario (ITO). As part of this investment, ITO received $3.5 million and has delivered $2 million to support 23 Indigenous-led tourism projects across southern Ontario and fostered connections between Indigenous tourism operators and Regional Tourism Organizations (RTOs) in the region.

  • In Budget 2023, the Government of Canada proposed a $108-million investment over three years as part of a Federal Tourism Growth Strategy to support growth, investment and stability in Canada’s tourism sector. Subject to parliamentary approval, this support, to be delivered by Canada’s regional development agencies including FedDev Ontario, will help ensure that our tourism industry can continue to be a driver of good jobs and vibrant communities across Canada.

Associated links

Contacts

Edward Hutchinson
Press Secretary
Office of the Minister responsible for the Federal Economic Development Agency for Southern Ontario
Edward.hutchinson@feddevontario.gc.ca

Media Relations
FedDev Ontario
feddevontariomediarelations-relationsmedias@feddevontario.gc.ca

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