Mission, priorities and principles

The Farm Products Council of Canada (FPCC) is a federal public interest oversight body that oversees the national supply management system for poultry and eggs, including the operations of the four national marketing agencies. It also oversees the creation and operation of promotion and research agencies, including the Canadian Beef Check-Off Agency and the Canadian Pork Promotion-Research Agency.

2023-2026 Strategic Plan

Mission

FPCC’s mission is to oversee the regulatory system for agricultural products for the benefit of all Canadians.

Vision

A regulatory environment that effectively supports a strong supply management system and the marketing of agricultural products.

Principles

Transparency: FPCC’s success in the next three years depends on its ability to be clear and consistent in how it shares information through formal communications channels and in day-to-day interactions. FPCC is committed to transparency in its operations by proactively sharing information about the decisions it makes and how it operates in all aspects of its work.

Dialogue: Open, two-way communication is the foundation for building trust in how FPCC serves Canadians. Being deliberate and thoughtful about developing an authentic dialogue that encourages the sharing of ideas with internal and external stakeholders will continue to strengthen FPCC as an organization by building trust, confidence and collaboration.

Delivery: By renewing its commitment to strengthen the supply management system as it seeks new and innovative ways to grow and support research and promotion opportunities, FPCC will continue to deliver real value that ensures the stability and resilience of a thriving system.

Making transparency, dialogue and delivery the central themes of this plan reflects Council’s commitment to improving the depth and quality of its relationships with each other, its employees, and its stakeholders.

Strategic Directions

• Direction 1: Support the integrity of the supply management system
• Direction 2: Amplify the supply management story
• Direction 3: Support Promotion and Research Agencies (PRAs)
• Direction 4: Convene and mobilize stakeholders and grow relationships
• Direction 5: Strengthen our organizational resilience