Page 6: National and provincial/territorial tobacco sales data 2019

Since 2001, tobacco companies have been required by the Tobacco Reporting Regulations to provide Health Canada with reports on sales of tobacco products.

There are three important factors to consider when using these data:

1. The data are subject to ongoing revision due to re-submissions by tobacco companies and/or audits by Health Canada.
2. Sales represent shipments to wholesalers or retailers in a province/territory. Sales totals may not be representative of tobacco consumption for that province/territory.
3. In certain cases, provincial/territorial sales were not reportable due to a limited number of companies active in that market. In these cases, the data were merged into a larger geographical grouping.