Minister Carr and PS Duguid announce Shop Local investment benefiting small businesses across the Prairies

News release

June 24, 2021 – Winnipeg, Manitoba

As more and more Canadians are getting vaccinated and we finish the fight against COVID-19 and begin to safely reopen, the Government of Canada is committed to supporting small businesses from coast to coast to coast.

Today, the Honourable Jim Carr, Minister and Special Representative for the Prairies and Member of Parliament for Winnipeg South Centre, and Terry Duguid, Parliamentary Secretary to the Minister of Economic Development and Official Languages (Western Economic Diversification Canada) and Member of Parliament for Winnipeg South, announced that an investment of up to $7.2 million will be going to Manitoba, Saskatchewan and Alberta to encourage people to shop locally and support businesses in their community as they reopen. This will help businesses stay open so they can thrive as the economy recovers.

This is part of a national investment of $33 million to support Shop Local campaigns across the country announced by the Honourable Mary Ng, Minister of Small Business, Export Promotion and International Trade, on June 21.

The funding will be provided through provincial and territorial chambers of commerce to support awareness-building campaigns that promote consumer confidence and local businesses. The amount of funding allocated to each chamber is based primarily on the percentage of small businesses in its region. The breakdown for the Prairies is as follows:

  • Alberta: up to $4,950,000 
  • Manitoba: up to $1,100,000
  • Saskatchewan: up to $1,155,000

Chambers may use this funding to support a range of activities that encourage consumers to shop locally in a way that is safe and aligns with current public health guidelines. Chambers may solicit applications directly from local organizations or associations or have open calls for proposals that promote consumer awareness and demonstrate benefits to the broader business community. For example:

  • shop-local branding and digital content
  • seasonal campaigns intended to direct shoppers to local small merchants
  • promotions of online shopping, curbside pickup and delivery, as well as public health measures being implemented to make retail spaces safe and raise consumer confidence
  • marketing materials such as videos, social media visuals, and radio and newspaper ads that encourage consumers to buy from local businesses and patronize local restaurants and attractions.

This investment will be flexible to respond to the unique circumstances in regions across the country and allow chambers of commerce to tailor campaigns to local needs and priorities, ultimately helping small businesses as they recover from this unprecedented public health and economic crisis.

Shop Local is an important initiative to supplement the Government of Canada’s ongoing and comprehensive support for small and local businesses—programs such as the new Canada Recovery Hiring Program, the Canada Emergency Wage Subsidy, the Canada Emergency Rent Subsidy, Lockdown Support and the Canada Emergency Business Account—so they are able to get through this pandemic to the economic recovery and growth that will follow in the months and years to come.


“We know recovery is going to look different in every region and will require different programming that responds to local needs. As our economy begins to safely reopen, these investments will encourage Canadians to support their local small businesses, helping them recover quicker. By partnering with chambers of Commerce, we can reach more businesses to stimulate local economies, create jobs and improve the quality of life for people in the Prairies and across Canada.
- The Honourable Jim Carr, Minister and Special Representative for the Prairies and Member of Parliament for Winnipeg South Centre

“Small businesses in the Prairies and across Canada have demonstrated incredible resilience throughout the COVID-19 pandemic, and their strength and dedication to serving their communities will drive our economic recovery. When we all shop local, we are doing our part to support the great work these small businesses are doing so they can thrive in the post-pandemic economy.”
- Terry Duguid, Parliamentary Secretary to the Minister of Economic Development and Official Languages (Western Economic Diversification) and Member of Parliament for Winnipeg South

Quick facts

  • To support Canadians during the COVID-19 pandemic, the Government of Canada introduced the largest relief package in our country’s history, including the following major programs for business owners and their employees:

    • The Canada Emergency Wage Subsidy (CEWS) is helping businesses cover up to 75% of payroll. It was extended to June 30, 2021.
    • The expanded Canada Emergency Business Account (CEBA) provides an interest-free loan of up to $60,000, with 33% forgivable if repaid by December 31, 2022. It was extended to June 30, 2021.
    • The Canada Emergency Rent Subsidy (CERS), available directly to business owners, covers up to 65% of rent. It was extended until the end of June 2021.
    • The Highly Affected Sectors Credit Availability Program (HASCAP) offers loans at a fixed interest rate of 4% across all financial institutions for terms of up to 10 years, and the loans are 100% guaranteed by the Government of Canada. Businesses will be able to apply through to June 30, 2021.
    • The Regional Relief and Recovery Fund (RRRF) has more than $2 billion to support small businesses across Canada that have been unable to access existing relief measures. It is delivered through Canada’s regional development agencies
  • Budget 2021 proposes more funding to help businesses make a strong recovery as the economy safely reopens. Highlights include:

Associated links


Alice Hansen
Press Secretary
Office of the Minister of Small Business, Export Promotion and International Trade

Media Relations
Innovation, Science and Economic Development Canada

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