March 2013
News Release: Harper Government and Retail Council of Canada bring healthy eating messages to Canadians where they shop - EAT WELL campaign delivers practical tips for busy families
The Eat Well campaign promotes healthy eating by providing consumers with information to help them make healthier choices at home, at the grocery store and when eating out.
The campaign includes:
- In-store information provided by members of the Retail Council of Canada and the Canadian Federation of Independent Grocers to help consumers make healthier food choices when they shop. The tactics used will vary by retailer, but include:
- In-store promotions such as signage, public service announcements running on TV monitors, booklets, fact sheets and radio messages.
- Promotions in retailers' other communications vehicles such as flyers, web banners, Facebook posts and Twitter messages.
- Media partnerships:
- Corus Entertainment: The cast of reality TV show "The Wilsons" appear in a series of vignettes. Kortney and Dave Wilson and their 3 children have been learning about healthy eating and sodium reduction. The vignettes appear on W Network, CMT, OWN, YTV, Treehouse and ABC Spark. Digital coverage includes blogging, videos, Facebook posts, facts, tips, recipes and a monthly e-newsletter.
- Astral : Nutritionist Catherine Lefebvre and Astral celebrity Saskia Thuot appear in a series of vignettes covering how to make healthy choices when grocery shopping, at home and eating out. They air on Canal Vie, Canal D, VRAK and Teletoon. Digital coverage includes blogging, videos, articles, Facebook posts, tips and recipes.
- Transcontinental: A series of articles appear in Canadian Living and Coup de Pouce magazines. Digital coverage includes blogging, "Ask an expert", videos of the families, e-newsletters, quizzes, Facebook posts and recipes.
- The federal government is also working with other governments, non-governmental organizations and other partners, providing information to assist Canadians so they can make healthier food choices. Additional partners include the Heart & Stroke Foundation and the Dietitians of Canada.
- Information about healthy eating can be found on Health Canada's web sites and messages, tips and resources are being shared with the department's many stakeholders and provincial and territorial governments.
This campaign builds on Health Canada's ongoing Nutrition Facts Education Campaign (NFEC), a collaboration with Food & Consumer Products of Canada. NFEC focuses on improving consumers' understanding of how to use the Nutrition Facts table, and, in particular, the % Daily Value, to help make healthier food choices.
For more information on healthy eating, visit healthycanadians.gc.ca/eatwell
Intermediaries may visit Health Canada's website at: http://hc-sc.gc.ca/fn-an/nutrition/index-eng.php
Retail Council of Canada:
Sally Ritchie
VP Communications and Marketing,
416 922-0553 ext. 228
1 888-373-8245
416-574-2552 (Mobile)
sritchie@retailcouncil.org
