Parliamentary Secretary Keddy Participates in Cook-Off to Launch 2014 Chowder Trail Campaign
April 25, 2014 Halifax, NS Atlantic Canada Opportunities Agency
The 2014 Chowder Trail was launched today during the Saltscapes East Coast Expo, a popular annual event that showcases some of the best experiences Canada’s East Coast has to offer in food, wellness, music and culture. Using the trademark Chowder Trail Passport as a guide, users will sample their way through the province, receiving a stamp for every chowder they try at the 60 participating restaurants.
During the inaugural chowder cook-off event at Saltscapes Expo, Parliamentary Secretary Gerald Keddy announced that the Government of Canada, through ACOA’s Business Development Program, is investing a total of $125,000 to assist Taste of Nova Scotia in enhancing its marketing activities. The project will enable Taste of Nova Scotia to build on several concepts, such as the Chowder Trail, culinary guide, and other promotional activities in order to strengthen the brand internationally promote local businesses, and further raise awareness of Nova Scotia’s culinary economy.
Through the Departments of Agriculture and Economic and Rural Development and Tourism, the Province of Nova Scotia is also contributing $105,000 to support Taste of Nova Scotia’s various marketing activities.
Quick Facts:
- Taste of Nova Scotia is a non-profit association of over 140 food and beverage producers, processors and restaurant members across the province.
- Member restaurants must have a high percentage of their food selection (60-80%) drawn from Nova Scotia products.
- During the 2013 Chowder Trail, 15,000 passports were printed, guiding people to explore 36 participating restaurants.
- Taste of Nova Scotia is a leader in promoting and strengthening Nova Scotia as a global culinary destination.
Quotes:
"Our Government is proud to support Taste of Nova Scotia as they work with small businesses to promote Nova Scotia's food and beverage products to local and international consumers. By showcasing the rich flavours of Nova Sctoia through innovative marketing practices, Taste of Nova Scotia and its members are creating a culinary destination that will attract visitors and open new opportunities for growth."
Gerald Keddy
Parliamentary Secretary to the Minister of National Revenue and for the Atlantic Canada Opportunities Agency and Member of Parliament for South Shore-St. Margaret's
“The goal of our provincial tourism strategy is to attract more first-time visitors who will stay longer and spend more. One of our great strengths as a tourism destination is our delicious cuisine, using fresh, local ingredients such as our world-renowned seafood, blueberries and much more. We are pleased to support Taste of Nova Scotia in promoting our cuisine and the many wonderful local food products and beverages made by small businesses throughout the province.”
Michel Samson
Nova Scotia’s Minister of Economic and Rural Development and Tourism
"This is our third year doing the Nova Scotia Chowder Trail and it has gotten bigger each year...more engagement from our members, more interest from consumers and more awareness that we have the best chowder in the world. Our members are as diverse as our culinary landscape here in Nova Scotia, and with this financial commitment we have the opportunity to expand our marketing strategy and really highlight what Nova Scotia has to offer to tourists and locals alike.
Janice Ruddock
Executive Director, Taste of Nova Scotia
Associated Links:
Taste of Nova Scotia
The Chowder Trail
Saltscapes East Coast Expo
Contacts:
Kelsie Corey
Director of Communications
Office of the Minister of State
Atlantic Canada Opportunities Agency
613-941-7241
Alex Smith
Director, Communications and Outreach
Atlantic Canada Opportunities Agency
902-426-9417 / 902-830-3839 (cell)
Email: Alex.Smith@acoa-apeca.gc.ca
Tina Thibeau
Media Relations Advisor
Economic and Rural Development and Tourism
902-424-5836 / 902-483-6104 (cell)
Email: ThibeaTD@gov.ns.ca
Janice Ruddock
Executive Director
Taste of Nova Scotia
902-492-9291 / 902-802-0819
Email: janice@tasteofnovascotia.com
