Enhancements and new initiatives will support tourism growth on Avalon Peninsula
June 6, 2015 – Mobile, NL – Atlantic Canada Opportunities Agency
The East Coast Trail Association Inc. (ECTA) will enhance its world class status as a destination trail, thanks in part to an investment from the Government of Canada. Senator David Wells, on behalf of the Honourable Rob Moore, Regional Minister for Newfoundland and Labrador and Minister of State (Atlantic Canada Opportunities Agency), announced federal funding of more than $416,000 for the project during the annual East Coast Trail Tely Hike today.
This funding will assist the ECTA with developing a new business model to support the expanding business and revenue generation potential of the trail. Activities will include website changes and branding to improve communications and increase revenue by leveraging current technology in mobility and e-commerce. In addition, the organization will implement a fundraising strategy and a business model monetizing the trail in a responsible and ethical manner.
The Association will also enhance the trail's world class status as a destination trail by developing a Geographical Information System to support trail management, integrating product development through experiences linked to people, attractions and communities along the trail, and implementing parking solutions at strategic entry sites.
Quick Facts:
- The ECTA is a member-based, volunteer-supported not-for-profit group incorporated in 1995 to develop, maintain, and protect an international caliber hiking trail from Cappahayden to Cape St. Francis on the Avalon Peninsula.
- Through a large-scale volunteer effort and business, community, member and government contributions, there are currently 265 kilometers of wilderness pedestrian hiking trail available, which are designed for all levels of hikers. The trail offers a special blend of outstanding natural beauty, coastal experience, and a direct connection to culture, history and communities.
- Government of Canada funding of $416,647 was provided through ACOA’s Innovative Communities Fund.
Quotes:
“Our Government is pleased to support the enhancement of the East Coast Trail as a destination trail because it contributes to business development, economic growth and prosperity throughout the Avalon Peninsula. This beautiful tourism infrastructure offers unique and healthy hiking experiences for local residents and tourists, and continues to attract visitors from around the world.”
- Senator David Wells, on behalf of the Honourable Rob Moore, Regional Minister for Newfoundland and Labrador and Minister of State (Atlantic Canada Opportunities Agency)
“The 265 kilometers of East Coast Trail that we have today is a result of the commitment of volunteers, members, communities, businesses and government. We’re proud of the asset. This funding will help us to build the resources and tools we need to attract donations so that we can continue to maintain and protect this valuable community asset.”
- Randy Murphy, President, East Coast Trail Association Inc.
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Contacts:
Kelsie Corey
Director of Communications
Office of the Honourable Rob Moore
Atlantic Canada Opportunities Agency
613-941-7241
Kelsie.Corey@acoa-apeca.gc.ca
Julie Afonso
Acting Director, Public Affairs
ACOA NL
709-772-2984
Julie.Afonso@acoa-apeca.gc.ca
Randy Murphy
President
East Coast Trail Association Inc.
709-725-9811
Randy.murphy@eastcoasttrail.com
