July 24, 2015 – Kelowna, British Columbia – Western Economic Diversification Canada
Today, the Honourable Michelle Rempel, Minister of State for Western Economic Diversification, announced a $630,000 investment for the University of British Columbia’s (UBC) Okanagan campus to strengthen the British Columbia (B.C.) wine industry’s export readiness and global identity for international growth.
With funding from the Government of Canada, UBC Okanagan will provide impartial guidance and expertise, and will work with the B.C. wine industry to: clarify and promote B.C.’s unique identity as a wine region; gather intelligence from international trade shows; host workshops, symposiums and towns halls; and develop online tools to strengthen collaboration between key industry players.
The global wine market holds great potential for an emerging wine region such as that found in B.C. By improving the industry’s capacity and raising its international profile, this project will ensure that B.C. wine remains competitive and ready to take on new opportunities.
Nicholas Insley
Office of the Minister
Western Economic Diversification
Telephone: 613-220-6208
Email: nicholas.insley@wd-deo.gc.ca
Ben Stanford
Regional Communications Manager
Western Economic Diversification Canada
Telephone: 604-666-3395
Email: ben.stanford@wd-deo.gc.ca
Bud Mortenson
Director, University Relations
UBC Okanagan
Telephone: 250-807-9255
Cell: 250-864-3385
Email: bud.mortenson@ubc.ca
WD Toll-Free Number: 1-888-338-WEST (9378)
Teletypewriter (TTY): 1-877-303-3388
Website: WD is online at www.wd-deo.gc.ca.
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