Backgrounder: Minister Duguid announces investments in Manitoba and Saskatchewan’s performing arts communities

PrairiesCan is investing $9,579,211 in non-repayable funding for 13 projects, announced today through the Prairies Performing Arts Initiative (PPAI).

Through PPAI, PrairiesCan investments support local performing arts organizations as they re-engage and attract audiences to diversify their revenue. Funding will support the long-term economic resiliency of these arts organizations by helping them innovate and achieve long-term sustainability.

Manitoba projects

• Le Cercle Moliere Inc. – $650,530 to advance the growth of Francophone theatre through adoption of innovative tools in Manitoba
• Manitoba Chamber Orchestra Inc. – $305,357 to expand audience reach and community impact through marketing and technology
• Manitoba Opera Association Inc. – $750,000 to modernize business practices to drive sustainability and growth of opera in Manitoba
• Manitoba Theatre for Young People Inc. – $508,991 to expand the reach of youth theatre through audience and revenue growth and diversification
• Prairie Theatre Exchange Inc. – $600,525 to expand patron engagement by modernizing tools and marketing in Winnipeg
• Royal Manitoba Theatre Centre – $750,000 to develop theatre audiences through community engagement and digital marketing in Winnipeg
• The Royal Winnipeg Ballet – $2,249,940 to diversify dance audiences by modernizing tools, facility and market expansion in Winnipeg
• The Winnipeg Symphony Orchestra Inc. – $750,000 to implement audience engagement and business strategies in Winnipeg

Saskatchewan projects

• Gordon Tootoosis Nikaniwin Theatre Inc. – $364,875 to increase exposure to attract new audiences and diversify revenue through marketing and strategic planning initiatives
• Persephone Theatre – $405,094 to develop and implement accessible programming and digital content strategies to engage new audiences and revenue opportunities
• Regina Symphony Orchestra Inc. – $749,639 to engage in an innovative marketing strategy and new technology to increase audience engagement, and undergo revenue diversification and partnership development
• Saskatoon Symphony Society – $744,260 to execute new brand awareness and audience growth strategies to explore new markets and increase recognition of programs and services
• The Globe Theatre Society – $750,000 to implement marketing and engagement strategies to increase and diversify audiences and improve efficiencies

Related products

• News Release: Minister Duguid announces investments in Manitoba and Saskatchewan’s performing arts communities