2022 Minister’s Transition Book 1: Communications overview
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Mandate
The communications sectors of Public Services and Procurement Canada deliver strategic, timely and coordinated services to ensure that communications are managed effectively to support the Minister of Public Services and Procurement and the department.
Key activities
In this section
Strategic advice
We work closely with the department’s programs and regions, and other government departments, to develop and execute communications strategies and activities that align with ministerial, departmental and government priorities.
Proactive communications
We develop compelling stories that showcase the department’s work through events, announcements, social media, web content, marketing activities, media outreach and videos. The team is available to provide support for the development of messaging, scripts, video recordings and editing to support the Minister’s communications on departmental priorities.
Issues management
Working with program branches, and through assessment of media, social media, disclosures and other sources, we identify emerging issues and prepare required communications materials to ensure that information in the public domain concerning the department is accurate and properly contextualized.
Media relations and media services
The media relations Team manages all interactions with journalists. This includes responding to media questions; planning, organizing and providing on-site support for technical briefings and other media events; and providing spokesperson training. When an issue involves multiple organizations, the team coordinates responses with other departments.
Media services monitors traditional media, share issues of interest with the department, and provide media analyses, summaries and morning and evening media clippings packages.
Events and announcements
The Ministerial Liaison and Events Team leads, manages and coordinates comprehensive events logistics for the minister or his/her representative, from planning and execution to the post-event assessment for departmental announcements.
The team coordinates and updates the strategic communications’ calendar to identify departmental announcements and related activities of interest. This document is used during the weekly meeting with the Minister’s Office and is the primary strategic planning tool. The team also manages the approval process and the transmission of communications products to the Minister’s and Privy Council Offices.
Speechwriting
Where content and subject matter are directly related to the department’s mandate, the Speechwriting Team draft speeches for the minister (or ministers and members of Parliament on behalf of the minister) for events, announcements, keynotes, stakeholder meetings, internal events, Parliamentary committee appearances, and debates in the House of Commons.
The speechwriters are key to capturing the Minister’s voice and ensuring consistent messaging in all spoken activities.
Keeping in touch with communications
The Communications Team meets regularly with the minister’s director of communications, press secretary and the Privy Council Office communications analyst to provide professional and non-partisan communications advice.
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