25th Annual Report on Government of Canada Public Opinion Research Activities
2025 to 2026 Fiscal Year
This report provides information on public opinion research activities contracted by the government between April 1, 2025 and March 31, 2026.
It informs Canadians about public opinion research projects executed by departments and the roles of key stakeholders involved.
The annual report is prepared by the Public Opinion Research Directorate within the Receiver General and Pension Branch of Public Services and Procurement Canada on behalf of the Government of Canada.
To access previous reports, please visit the Government of Canada Publications website.
On this page
The year at a glance
In the 2025 to 2026 fiscal year, Public Services and Procurement Canada (PSPC) coordinated 110 public opinion research projects on behalf of 33 departments to 18 suppliers, totaling $12.2 million. This includes subscriptions to syndicated studies that are shared among federal departments.
The efforts dedicated to the conduct of these research projects provided insights that helped inform discussion on national priorities and the effective delivery of federal programs and services.
Overview of public opinion research activities in the fiscal year 2025 to 2026
Listening to Canadians
In this section
Informing government decisions
In an era of rapid change, public opinion research continues to serve as a vital bridge between Canadians and their government by capturing the diverse viewpoints of the population. It translates their experiences, expectations, and perspectives into actionable insights that support evidence-based planning and help anticipate emerging trends.
These insights have been consistently shared publicly, reflecting a commitment to transparency and open government that strengthens trust and accountability.
Did you know?
Annual Reports on Government of Canada Public Opinion Research Activities are available on the Open Government platform. You can explore datasets and links to published reports, making it easy to dive into perspectives over time.
This year’s research continued to provide timely insights on issues that matter most to Canadians, including:
- affordability and financial well-being
- climate change and environmental protection
- equity and inclusion
- health behaviours, prevention, and population health trends
- national security, public safety and defence
- state of the economy
- trust, digital ecosystems, privacy and consumer protection
Through this work, the Government of Canada remains committed to ensuring that the voices of Canadians are heard, understood, and reflected in its policies, programs, and services.
What is public opinion research?
It is the collection of opinion-based information from the public or any target audience.
We use quantitative and qualitative methods such as surveys and focus groups to help us understand diverse:
- attitudes
- perceptions
- judgements
- reactions
- views
The process used for gathering information usually assumes an expectation and guarantee of anonymity for respondents. To learn more, consult the Standards for conducting public opinion research.
Who we engage with
Our research projects involve the general population while also regularly including diverse demographic groups. In 2025 to 2026 these groups included:
- benefit recipients
- business owners, industry and professional representatives
- English and French linguistic minority communities in Canada
- ethnocultural communities
- firearm owners
- healthcare professionals and care providers
- Indigenous peoples
- individuals engaged in environmental, climate, and sustainability issues
- low income families
- mortgage holders and other financial consumers
- newcomers and immigrants
- parents, guardians and caregivers
- park and event visitors
- people living in urban, rural, northern or remote communities
- people with disabilities
- public servants
- seniors
- smokers, vapers, and cannabis users
- taxpayers and tax professionals
- telecommunication plan subscribers
- users of government services
- veterans and military-affiliated populations
- youth and young adult
Research methods
Public opinion research relies on various data collection techniques to obtain information from a wide variety of audiences. The research methods used to reach these audiences are qualitative, quantitative or a combination of both.
Qualitative research is widely used to gain understanding of people’s behaviours and perceptions. With this research, exploratory questions, such as how or why, are often used. The most commonly used techniques are focus group discussions and individual interviews. Qualitative methods do not yield numeric data and the findings cannot be projected to the broader population.
Quantitative research uses structured methods to obtain precise, objective and measurable data that can be analyzed using statistical procedures. Quantitative methods aim to be conclusive, answering questions such as what, when, and where. These methods use techniques such as telephone and online surveys to collect data with the goal of obtaining results that reflect the broader population.
Breakdown of research methods in 2025 to 2026
Image description
Chart showing the research methods used: 69% quantitative, 19% combining quantitative and qualitative methods, and 12% qualitative.
The year through numbers
In this section
Custom research
- Table 1: Volume of custom research projects by department in 2025 to 2026
- Table 2: Volume of custom research projects by supplier in 2025 to 2026
- Table 3: List of custom research projects by department in 2025 to 2026
Departments undertake custom research projects to collect specific information. In order to do so, they must develop a detailed statement of work that describes the project’s scope, objectives and requirements.
The qualified suppliers that perform custom research projects deliver various services, from research design to data collection, data analysis and reporting.
In 2025 to 2026, the government awarded or amended 104 contracts for custom public opinion research services to 17 suppliers at a total value of $11.7 million.
| Department | Volume of projects | Contract valuetable 1 note 1 |
|---|---|---|
| Agriculture and Agri-Food Canada | 4 | $458,746.97 |
| Atlantic Canada Opportunities Agency | 1 | $29,233.78 |
| Canada Revenue Agency | 6 | $719,580.45 |
| Canadian Food Inspection Agency | 2 | $243,279.71 |
| Canadian Heritage | 5 | $435,036.16 |
| Canadian Radio-television and Telecommunications Commission | 3 | $557,727.89 |
| Canadian Security Intelligence Service | 1 | $79,695.49 |
| Communications Security Establishment Canada | 1 | $79,075.00 |
| Department of Justice Canada | 4 | $440,216.83 |
| Elections Canada | 4 | $173,777.21 |
| Employment and Social Development Canada | 3 | $406,395.77 |
| Environment and Climate Change Canada | 3 | $144,849.48 |
| Financial Consumer Agency of Canada | 5 | $539,119.72 |
| Global Affairs Canada | 3 | $186,975.23 |
| Health Canada | 9 | $725,980.85 |
| Immigration, Refugees and Citizenship Canada | 5 | $447,439.43 |
| Indigenous Services Canada | 2 | $126,052.59 |
| Innovation, Science and Economic Development Canada | 4 | $406,819.03 |
| National Defence | 6 | $984,553.15 |
| National Film Board | 1 | $37,963.62 |
| Natural Resources Canada | 4 | $303,026.29 |
| Office of the Commissioner of Official Languages | 1 | $149,690.54 |
| Office of the Privacy Commissioner of Canada | 1 | $77,744.41 |
| Office of the Superintendent of Financial Institutions Canada | 1 | $46,409.16 |
| Parks Canada | 3 | $110,276.68 |
| Privy Council Office | 7 | $2,133,538.54 |
| Public Health Agency of Canada | 7 | $901,861.05 |
| Public Safety Canada | 2 | $13,082.60 |
| Public Service Commission of Canada | 1 | $134.33 |
| Public Services and Procurement Canada | 2 | $258,484.63 |
| Statistics Canada | 1 | $49,607.23 |
| Transport Canada | 1 | $164,135.39 |
| Veterans Affairs Canada | 1 | $249,109.35 |
| Total | 104 | $11,679,618.56 |
Table 1 Note
|
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| Supplier | Volume of projects | Contract valuetable 2 note 1 |
|---|---|---|
| Abacus Data Inc. | 1 | $79,789.44 |
| Advanis Inc. | 13 | $1,166,314.11 |
| Angus Reid Strategies | 1 | $40,000.00 |
| Earnscliffe Strategy Group GP | 8 | $1,345,138.76 |
| Ekos Research Associates Inc. | 12 | $1,384,831.91 |
| Elemental Data Collection Inc. | 5 | $332,499.01 |
| Environics Research Group Limited | 9 | $664,907.44 |
| Forum Research Inc. | 4 | $1,357,171.66 |
| Gregg, Kelly, Sullivan & Woolstencroft: The Strategic Counsel | 2 | $198,603.59 |
| Ipsos Limited Partnership | 5 | $813,236.18 |
| Léger Marketing | 14 | $1,263,162.13 |
| Nanos Research Corporation | 3 | $374,455.32 |
| Narrative Research Inc. | 4 | $297,972.46 |
| Phoenix SPI | 10 | $1,104,220.57 |
| Pollara Strategic Insights Inc. | 2 | $204,084.19 |
| Quorus Consulting Group Inc. | 10 | $1,008,375.71 |
| The Logit Group Incorporated | 1 | $44,856.08 |
| Total | 104 | $11,679,618.56 |
Table 2 Note
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| Department | Custom project | Registration numbertable 3 note 1 | Supplier | Contract valuetable 3 note 2 |
|---|---|---|---|---|
| Agriculture and Agri-Food Canada | 2025 Survey of Consumer Perceptions of Food (Wave VII) | POR 040-25 | Advanis Inc. | $61,703.83 |
| Agriculture and Agri-Food Canada | 2025 to 2026 Strategic Issues Focus Groups of Producers | POR 047-25 | Earnscliffe Strategy Group GP | $179,961.99 |
| Agriculture and Agri-Food Canada | 2025 to 2026 Strategic Issues Survey of Food and Beverage Processors (Wave V) | POR 032-25 | Nanos Research Corporation | $99,785.79 |
| Agriculture and Agri-Food Canada | 2025 to 2026 Strategic Issues Survey with Producers (Wave IX) | POR 042-25 | Elemental Data Collection Inc. | $117,295.36 |
| Atlantic Canada Opportunities Agency | Atlantic Economic Panel Telephone Survey | POR 084-25 | Elemental Data Collection Inc. | $29,233.78 |
| Canada Revenue Agency | 2025 to 2026 Annual Corporate Research (Qualitative) | POR 097-25 | Phoenix SPI | $173,069.30 |
| Canada Revenue Agency | 2025 to 2026 Annual Corporate Research (Quantitative) | POR 023-25 | Quorus Consulting Group Inc. | $163,385.91 |
| Canada Revenue Agency | 2025 to 2026 Benefits Programs Annual Client Satisfaction Survey | POR 068-25 | Gregg, Kelly, Sullivan & Woolstencroft: The Strategic Counsel | $130,803.84 |
| Canada Revenue Agency | Benefits and Credits Advertising Campaign, Concept Testing | POR 020-25 | Earnscliffe Strategy Group GP | $89,997.51 |
| Canada Revenue Agency | Benefits and Credits Advertising Campaign: Pre and Post Campaign Evaluation | POR 082-25 | Advanis Inc. | $82,563.63 |
| Canada Revenue Agency | Read Rates of Initial Contact Letters for Individual Tax Compliance | POR 075-25 | Environics Research Group Limited | $79,760.26 |
| Canadian Food Inspection Agency | Public Opinion Research for the Food Business Line 2025 to 2026 | POR 061-25 | Quorus Consulting Group Inc. | $131,210.59 |
| Canadian Food Inspection Agency | Public Opinion Research With Businesses and Consumers for the Canadian Food Inspection Agency Annual Reputation Survey | POR 066-25 | Nanos Research Corporation | $112,069.12 |
| Canadian Heritage | Arts and Heritage Access and Availability Survey 2025 to 2026 | POR 034-25 | Léger Marketing | $98,947.60 |
| Canadian Heritage | Canada Day 2026: National Perspectives Study | POR 063-25 | Quorus Consulting Group Inc. | $74,515.52 |
| Canadian Heritage | National Pride and Sporting Events Survey | POR 078-25 | Environics Research Group Limited | $83,588.59 |
| Canadian Heritage | Survey on Ethics, Equity and Safety in Sport 2025 | POR 033-25 | Léger Marketing | $117,579.69 |
| Canadian Heritage | Winterlude 2026 Satisfaction Survey | POR 081-25 | Quorus Consulting Group Inc. | $60,404.76 |
| Canadian Radio-television and Telecommunications Commission | Public Opinion Research on the Canadian Radio-television and Telecommunications Commission's Consumer Protection Codes 2026 | POR 013-25 | Phoenix SPI | $145,177.72 |
| Canadian Radio-television and Telecommunications Commission | Public Opinion Research on the Effectiveness of the Commission for Complaints for Telecom-television Services 2025 | POR 016-25 | Nanos Research Corporation | $162,600.41 |
| Canadian Radio-television and Telecommunications Commission | Public Opinion Research Tracker: Waves 5 and 6 | POR 006-25 | Ipsos Limited Partnership | $249,949.76 |
| Canadian Security Intelligence Service | Attitudes Towards the Canadian Security Intelligence Service and National Security | POR 074-25 | Ekos Research Associates Inc. | $79,695.49 |
| Communications Security Establishment Canada | Get Cyber Safe Awareness Tracking Survey 2025 to 2026 | POR 052-25 | Phoenix SPI | $79,075.00 |
| Department of Justice Canada | 2025 to 2026 Research on Separated and Divorced Parents: Focus Groups | POR 056-25 | Ekos Research Associates Inc. | $82,197.28 |
| Department of Justice Canada | National Justice Survey 2025 to 2026 | POR 030-25 | Advanis Inc. | $124,648.88 |
| Department of Justice Canada | National Justice Survey: Focus Groups 2025 to 2026 | POR 054-25 | Ekos Research Associates Inc. | $84,474.23 |
| Department of Justice Canada | National Survey of Separated and Divorced Parents 2025 to 2026 | POR 055-25 | Advanis Inc. | $148,896.44 |
| Elections Canada | By-election Surveys of Electors | POR 094-25 | Phoenix SPI | $105,127.63 |
| Elections Canada | Survey of Candidates Following the 46th Federal General Election | POR 095-25 | Quorus Consulting Group Inc. | $88,405.48 |
| Elections Canada | Survey of Election Officers for the 45th Federal General Election | POR 009-23 | Quorus Consulting Group Inc. | -$20,633.80 |
| Elections Canada | Surveys of Electors Following By-Elections Held in Fiscal Years 2024 to 2025 Through 2028 to 2029 | POR 011-24 | Phoenix SPI | $877.90 |
| Employment and Social Development Canada | Canadian Dental Care Plan, Client Experience Survey 2025 to 2026 | POR 049-25 | Phoenix SPI | $147,907.49 |
| Employment and Social Development Canada | Service Canada Client Experience Survey 2024 to 2025 | POR 001-25 | Ipsos Limited Partnership | $299,981.88 |
| Employment and Social Development Canada | Services for Seniors Advertising Campaign, Creative Testing and Advertising Campaign Evaluation Tool (ACET) | POR 032-24 | Ekos Research Associates Inc. | -$41,493.60 |
| Environment and Climate Change Canada | 2026 Public Opinion Research on Plastic Waste and Pollution in Canada | POR 060-25 | Pollara Strategic Insights Inc. | $39,948.80 |
| Environment and Climate Change Canada | Environment and Climate Change Canada Omnibus Public Opinion Research Survey 2026 | POR 022-25 | Angus Reid Strategies | $40,000.00 |
| Environment and Climate Change Canada | Public Opinion Research on Weather Services and Awareness Information | POR 064-25 | Quorus Consulting Group Inc. | $64,900.68 |
| Financial Consumer Agency of Canada | 2025 to 2026 Monthly Financial Well-being Monitor | POR 007-25 | Ekos Research Associates Inc. | $299,578.33 |
| Financial Consumer Agency of Canada | Canadian Financial Resilience Survey | POR 010-25 | Forum Research Inc. | $53,901.57 |
| Financial Consumer Agency of Canada | Experiences of Canadian Mortgage Holders in the Mortgage Lifecycle | POR 083-24 | Ekos Research Associates Inc. | -$33.90 |
| Financial Consumer Agency of Canada | Pre-testing and Evaluation of the “Managing Money in a Complex and Changing Economy” Advertising Campaign | POR 031-25 | Léger Marketing | $105,843.51 |
| Financial Consumer Agency of Canada | User Experience Research and Usability Testing of Financial Consumer Agency of Canada Consumer Information on Canada.ca | POR 028-25 | Environics Research Group Limited | $79,830.21 |
| Global Affairs Canada | 2025 Trade Commissioner Service Comprehensive Client Opinion Research | POR 027-25 | Abacus Data Inc. | $79,789.44 |
| Global Affairs Canada | Foreign Service Directives Administration Survey 2025 to 2026 | POR 079-25 | Environics Research Group Limited | $39,386.04 |
| Global Affairs Canada | Understanding Canadians’ Knowledge of Consular Services | POR 057-25 | Gregg, Kelly, Sullivan & Woolstencroft: The Strategic Counsel | $67,799.75 |
| Health Canada | 2025 to 2026 Inhalable Cannabis Concentrates Survey | POR 045-25 | Advanis Inc. | $149,918.18 |
| Health Canada | Canadian Perspectives on Environmental Noise Survey | POR 065-25 | Advanis Inc. | $102,968.24 |
| Health Canada | Employee Assistance Services Telephone Surveys | POR 053-25 | Elemental Data Collection Inc. | $41,966.51 |
| Health Canada | Evaluation of Concepts for a Tobacco Cessation In-Person Event, and Experiential Marketing Campaign | POR 044-25 | Quorus Consulting Group Inc. | $124,948.90 |
| Health Canada | Evaluation of the National Air Quality Program Outreach and Engagement | POR 077-25 | Environics Research Group Limited | $99,927.48 |
| Health Canada | Healthy Eating: Nutrition Labelling | POR 043-25 | Narrative Research Inc. | $148,442.43 |
| Health Canada | Perceptions and Understanding of Risk-Based Labelling Among Users of Infant Formula, Meal Replacements and Nutritional Supplements Product Labelling | POR 076-25 | Léger Marketing | $99,713.29 |
| Health Canada | Tracking Survey and Qualitative Research on Opioids and Substance Use | POR 035-25 | Earnscliffe Strategy Group GP | $201,670.14 |
| Health Canada | Youth and Young Adults Marketing Product Validation 2024 | POR 035-24 | Léger Marketing | -$243,574.32 |
| Immigration, Refugees and Citizenship Canada | 2024 to 2025 Newcomer Services Campaign, Advertising Campaign Evaluation Tool (ACET) | POR 073-24 | Ipsos Limited Partnership | -$30,425.25 |
| Immigration, Refugees and Citizenship Canada | 2025 to 2026 Immigration, Refugees and Citizenship Canada Annual Telephone Tracking Survey | POR 036-25 | Phoenix SPI | $79,722.61 |
| Immigration, Refugees and Citizenship Canada | 2025 to 2026 Immigration, Refugees and Citizenship Canada Annual Tracking Focus Groups | POR 039-25 | Ipsos Limited Partnership | $119,802.09 |
| Immigration, Refugees and Citizenship Canada | 2025 to 2026 Immigration, Refugees and Citizenship Canada Online Tracking Surveys | POR 008-25 | Léger Marketing | $98,820.26 |
| Immigration, Refugees and Citizenship Canada | 2025 to 2026 International Experience Canada Study | POR 037-25 | Earnscliffe Strategy Group GP | $179,519.72 |
| Indigenous Services Canada | Indigenous Services Canada National Nursing Workforce Survey 2025 | POR 067-25 | Ekos Research Associates Inc. | $79,983.27 |
| Indigenous Services Canada | Indigenous Services Canada Nursing Workforce Survey 2025 | POR 012-25 | Ekos Research Associates Inc. | $46,069.32 |
| Innovation, Science and Economic Development Canada | 2026 "Building Canada’s Economy" Advertising Campaign | POR 024-25 | Léger Marketing | $226,832.46 |
| Innovation, Science and Economic Development Canada | 2026 Canadian Intellectual Property Office Client Satisfaction Survey | POR 089-25 | Environics Research Group Limited | $129,418.62 |
| Innovation, Science and Economic Development Canada | Canada’s National Quantum Strategy Survey 2026 | POR 086-25 | Narrative Research Inc. | $74,956.74 |
| Innovation, Science and Economic Development Canada | Consumer Protection Advertising Campaign Evaluation Research | POR 063-24 | Léger Marketing | -$24,388.79 |
| National Defence | 2025 to 2026 Views of the Canadian Armed Forces, Recruitment Study | POR 009-25 | Earnscliffe Strategy Group GP | $223,900.71 |
| National Defence | Royal Canadian Navy Targeted Attractions and Recruiting Baseline Study 2025 to 2026 | POR 099-25 | Earnscliffe Strategy Group GP | $224,574.55 |
| National Defence | Testing Recall of Recruitment: Awareness Campaign 2025 to 2026, Advertising Campaign Evaluation Tool (ACET) | POR 091-25 | The Logit Group Incorporated | $44,856.08 |
| National Defence | Views of the Canadian Armed Forces, 2025 to 2026 Tracking Study | POR 002-25 | Quorus Consulting Group Inc. | $151,962.08 |
| National Defence | Views of the Canadian Armed Forces, 2026 to 2027 Tracking Study (Wave 1) | POR 096-25 | Quorus Consulting Group Inc. | $169,275.59 |
| National Defence | Views of the Canadian Armed Forces, Mobilization Baseline Study 2025 to 2026 | POR 051-25 | Earnscliffe Strategy Group GP | $169,984.14 |
| National Film Board | Awareness and Perception of the National Film Board of Canada | POR 092-25 | Léger Marketing | $37,963.62 |
| Natural Resources Canada | 2025 Wildfire Risk Behaviour Survey | POR 050-25 | Forum Research Inc. | $76,784.02 |
| Natural Resources Canada | Canada Land Survey System: Client Satisfaction Survey 2025 | POR 048-25 | Earnscliffe Strategy Group GP | $75,530.00 |
| Natural Resources Canada | Canadians’ Awareness, Knowledge and Attitudes Related to Zero Emission Vehicles 2026 | POR 046-25 | Ekos Research Associates Inc. | $70,758.67 |
| Natural Resources Canada | Public Opinion on Canada’s Energy Policies | POR 088-25 | Environics Research Group Limited | $79,953.60 |
| Office of the Commissioner of Official Languages | Canadians’ Views on Official Languages and Bilingualism in Canada: Follow-up Research | POR 058-25 | Environics Research Group Limited | $149,690.54 |
| Office of the Privacy Commissioner of Canada | 2025 to 2026 Survey of Canadian Businesses on Privacy-Related Issues: Quantitative Research | POR 059-25 | Phoenix SPI | $77,744.41 |
| Office of the Superintendent of Financial Institutions Canada | Pension Plans Survey 2025 to 2026 | POR 015-25 | Phoenix SPI | $46,409.16 |
| Parks Canada | Parks Canada Corporate Symbol Tracking Study 2025 | POR 005-25 | Advanis Inc. | $5,691.26 |
| Parks Canada | Parks Canada Tracking Study 2025 | POR 004-25 | Advanis Inc. | $59,762.43 |
| Parks Canada | Visitor Satisfaction Survey 2025 | POR 003-25 | Advanis Inc. | $44,822.99 |
| Privy Council Office | Applying Social and Behavioural Science Approaches within Canada Water Agency | POR 062-25 | Forum Research Inc. | $34,290.87 |
| Privy Council Office | Canadian Views on Government Priorities | POR 073-25 | Elemental Data Collection Inc. | $114,286.39 |
| Privy Council Office | Continuous Tracking of Canadians’ Views, Quantitative Survey | POR 088-24 | Forum Research Inc. | $1,192,195.20 |
| Privy Council Office | Firearm Safety Study | POR 070-25 | Ekos Research Associates Inc. | $299,984.37 |
| Privy Council Office | Rapid Response Data Collection on Behavioural Responses to Crises and Critical Issues | POR 018-25 | Ipsos Limited Partnership | $173,927.70 |
| Privy Council Office | Trust, Information, and Digital Ecosystems Study Core Part 3 | POR 087-25 | Narrative Research Inc. | $24,966.06 |
| Privy Council Office | Trust, Information, and Digital Ecosystems Study, Phase III (Quantitative) | POR 098-25 | Ekos Research Associates Inc. | $293,887.95 |
| Public Health Agency of Canada | Childhood Seasonal Immunization Coverage Survey 2025 | POR 019-25 | Advanis Inc. | $299,973.29 |
| Public Health Agency of Canada | Childhood Vaccination Post-Campaign, Advertising Campaign Evaluation Tool (ACET) | POR 017-25 | Elemental Data Collection Inc. | $29,716.97 |
| Public Health Agency of Canada | Dementia Care in Canada: Education and Training | POR 090-25 | Léger Marketing | $174,443.45 |
| Public Health Agency of Canada | Health, Attitudes, and Behavioral Insights Tracker Survey | POR 038-25 | Léger Marketing | $78,196.60 |
| Public Health Agency of Canada | Seasonal Respiratory Vaccination Coverage Survey 2025 to 2026 | POR 069-25 | Léger Marketing | $299,985.80 |
| Public Health Agency of Canada | Survey on Tick and Mosquito Bite Prevention | POR 026-25 | Léger Marketing | $86,667.89 |
| Public Health Agency of Canada | Survey on Vaccination During Pregnancy 2024 | POR 140-23 | Advanis Inc. | -$67,122.95 |
| Public Safety Canada | Assault-Style Firearms Compensation Program Public Awareness Campaign, Phase 2, Individuals | POR 066-24 | Environics Research Group Limited | -$76,647.90 |
| Public Safety Canada | Online Child Sexual Exploitation Public Awareness Research | POR 029-25 | Ekos Research Associates Inc. | $89,730.50 |
| Public Service Commission of Canada | Administration of the 2025 Staffing and Non-Partisanship Survey | POR 091-24 | Advanis Inc. | $134.33 |
| Public Services and Procurement Canada | Emerging Needs Fund: Multi-Departmental Post-Campaign Research, Advertising Campaign Evaluation Tool (ACET) | POR 085-25 | Léger Marketing | $106,131.07 |
| Public Services and Procurement Canada | Pension Members Client Service Feedback Survey 2025 to 2026 | POR 014-25 | Advanis Inc. | $152,353.56 |
| Statistics Canada | 2026 Census of Population, Advertising Campaign Evaluation Tool (ACET) | POR 021-25 | Narrative Research Inc. | $49,607.23 |
| Transport Canada | Oceans Protection Plan: Canadians’ Confidence in Marine Safety 2026 | POR 041-25 | Pollara Strategic Insights Inc. | $164,135.39 |
| Veterans Affairs Canada | 2026 Veterans Affairs Canada National Client Survey | POR 080-25 | Phoenix SPI | $249,109.35 |
Table 3 Notes
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Syndicated studies
Separate to custom research projects, the government purchases subscriptions to syndicated studies to gain access to research reports from external suppliers. These studies cover a variety of broad issues, and are shared with all federal departments. The intellectual property rights remain with the supplier.
In 2025 to 2026, the government subscribed to 6 syndicated studies at a total value of $533,145.
| Department | Syndicated study | Supplier | Contract value |
|---|---|---|---|
| Financial Consumer Agency of Canada | 2025 Canadian Fintech Study | Environics Research Group Limited | $68,365.00 |
| Global Affairs Canada | Canadian Attitudes and Engagement With Global Poverty in 2026: Canada in Comparative Perspective | Development Engagement lab | $62,500.00 |
| Global Affairs Canada | Geopolitical Reputations in Canada | Pollara Strategic Insights Inc. | $56,500.00 |
| Privy Council Office | Indigenous Insights, 2025 to 2026, Volume 9 | Earnscliffe Strategy Group GP | $209,050.00 |
| Privy Council Office | Western Canadian Identity 2026 | Pollara Strategic Insights Inc. | $68,930.00 |
| Privy Council Office | Young Canadians Report 2026 | Abacus Data Inc. | $67,800.00 |
| Total | 6 | $533,145.00 | |
Procurement methods
There are different contracting methods for public opinion research.
A contract valued up to $40,000 can be awarded through a process called sole sourcing. This type of contract does not require a competitive process due to a lower monetary value.
The vast majority of projects are carried out under a standing offer. Public Services and Procurement Canada periodically conducts a rigorous and open competitive process to establish standing offers with an inventory of pre-qualified suppliers. This procurement method gives departments timely access to suppliers with demonstrated research expertise and pre-determined pricing for projects up to a contract value of $300,000.
For requirements falling outside the scope of the standing offer or for which the estimated contract value exceeds $300,000, departments can use an open public tender process. For this type of contract, the government posts a request for proposals on CanadaBuys to allow interested suppliers to bid for the research project. After a thorough evaluation by Public Services and Procurement Canada and the sponsoring department, the contract is awarded to the highest-ranked supplier.
To learn more on how the Government of Canada manages its contracted public opinion research and its procurement methods, see:
- the Stakeholders and their roles section
- the Contracting public opinion research webpage
| Procurement methods | Volume of projects | Percentage of contract value | Contract valuetable 5 note 1 |
|---|---|---|---|
| Call-ups against the standing offers | 101 | 85.5% | $10,441,732.10 |
| Public tenders (CanadaBuys) | 1 | 9.8% | $1,192,195.20 |
| Subscriptions to syndicated studies | 6 | 4.4% | $533,145.00 |
| Sole-source contracts not exceeding $40,000 | 2 | 0.4% | $45,691.26 |
| Total | 110 | 100% | $12,212,763.56 |
Table 5 Note
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Volume of research over the last 5 years
The following table presents an overview of public opinion research activities over the past five years, including both the number of projects conducted and their total contract value. It highlights how the volume of research projects fluctuates over time in response to the Government of Canada’s evolving priorities and operating context.
Year-to-year variations reflect a range of demand-driven factors, such as post-pandemic recovery initiatives, and the federal electoral cycle, during which research activity is paused or reduced in accordance with policy requirements.
| Period | Volume of projects | Contract value (in millions of dollars) |
|---|---|---|
| April 1, 2025 to March 31, 2026 | 110 | $12.2 |
| April 1, 2024 to March 31, 2025 | 118 | $14.9 |
| April 1, 2023 to March 31, 2024 | 155 | $19.4 |
| April 1, 2022 to March 31, 2023 | 164 | $20.3 |
| April 1, 2021 to March 31, 2022 | 155 | $18.1 |
Appendices
In this section
- Stakeholders and their roles
- Standing offers for public opinion research
- Legislation, regulations and policies
Stakeholders and their roles
The following stakeholders play pivotal roles in public opinion research activities.
Treasury Board of Canada Secretariat sets policies, directives and procedures for the management of public opinion research conducted by or for the Government of Canada.
Privy Council Office performs a central leadership role in the planning of public opinion research projects across the government.
Public Services and Procurement Canada plays a dual role by providing research advice and overall coordination through its Public Opinion Research Directorate and by issuing the contracts to the selected suppliers through its Communication and Advertising Procurement Directorate.
Departments define the research projects, select the suppliers, manage the issued contracts and ensure the overall quality of the research produced.
Suppliers conduct public opinion research according to the departments’ requirements and the Government of Canada research standards, and provide written reports as per regulations.
Library and Archives Canada makes contracted public opinion research reports available to Canadians in both official languages.
Standing offers for public opinion research
The standing offers enable departments to obtain public opinion research services in an efficient and effective manner with qualified research firms, at predetermined prices, terms and conditions.
Four series of services were available in 2025 to 2026:
Fieldwork and data tabulation for online surveys (series A)
Departments may use this standing offer for the following online survey services:
- programming
- pretesting
- collecting data
- tabulating data
- providing pretest and end result
Standing offer holders for series A
- Advanis Inc
- Ekos Research Associates Inc
- Elemental Data Collection Inc
- Forum Research Inc
- Ipsos Limited Partnership
- Léger Marketing
- Maru/Blue Canada Inc
- Nanos Research Corporation
- Narrative Research Inc
- The Logit Group Incorporated
Fieldwork and data tabulation for telephone surveys (series B)
Departments may use this standing offer for the following telephone survey services:
- programming
- pretesting
- interviewing
- tabulating data
- providing pretest and end results
Standing offer holders for series B
- Advanis Inc
- Ekos Research Associates Inc
- Elemental Data Collection Inc
- Ipsos Limited Partnership
- Léger Marketing
- Maru/Blue Canada Inc
- Nanos Research Corporation
- The Logit Group Incorporated
Qualitative research (series C)
Departments may use this standing offer for the following qualitative research services:
- developing the research design
- conducting the research
- analyzing, presenting and reporting the results
Qualitative methodologies such as dyads, triads or one-on-one interviews, focus groups and bulletin board groups may be used to meet the research objectives of specific projects.
Standing offer holders for series C
- Abacus Data Inc
- Advanis Inc
- Earnscliffe Strategy Group GP
- Ekos Research Associates Inc
- Entegrité Consulting
- Environics Research Group Limited
- Forum Research Inc
- Gregg, Kelly, Sullivan & Woolstencroft: The Strategic Counsel
- Ipsos Limited Partnership
- Léger Marketing
- Maru/Blue Canada Inc
- Nanos Research Corporation
- Narrative Research Inc
- Phoenix SPI
- Pollara Strategic Insights Inc
- PRA Inc
- Probe Research Inc
- Quorus Consulting Group Inc
- Sage Research Corporation
- Synopsis Recherche Marketing Inc
Quantitative research (series D)
Departments may use this standing offer for the following quantitative research services:
- developing the research design
- conducting the research
- analyzing, presenting and reporting the results
Quantitative methodologies such as telephone or online surveys or any other methods, such as mail and in-person surveys, may be used to meet the research objectives of specific projects.
Standing offer holders for series D
- Abacus Data Inc
- Advanis Inc
- Earnscliffe Strategy Group GP
- Ekos Research Associates Inc
- Environics Research Group Limited
- Forum Research Inc
- Gregg, Kelly, Sullivan & Woolstencroft: The Strategic Counsel
- Ipsos Limited Partnership
- Léger Marketing
- Nanos Research Corporation
- Phoenix SPI
- Pollara Strategic Insights Inc
- Probe Research Inc
- Quorus Consulting Group Inc
Legislation, regulations and policies
Legislation and regulations
- Financial Administration Act requires a written report for contracted public opinion research
- Library and Archives of Canada Act requires departments to provide written reports of custom contracted public opinion research to Library and Archives Canada within 6 months of completion of data collection
- Public Opinion Research Contract Regulations standardize the form and content of contracted public opinion research reports
Policy instruments
- Policy on Communications and Federal Identity gives context and rules for how the Government of Canada enables communication with the public about policies, programs, services and initiatives
- Directive on the Management of Communications and Federal Identity provides rules for managing and coordinating communications, including procedures for advertising, public opinion research, social media, external-facing websites and mobile applications
- Appendix B: Mandatory Procedures for Public Opinion Research details requirements that federal departments must follow when public opinion research activities are being considered
Research standards
- Standards for Conducting Public Opinion Research outline the requirements that departments and suppliers must follow when gathering opinion-based information, ensuring public opinion research is reliable and meets the Government of Canada's expectations for quality and transparency
More information
This annual report provides an overview of the Government of Canada’s public opinion research activities from departments and other portions of the federal public administration listed in Schedule I, Schedule I.1 or Schedule II of the Financial Administration Act.
For more information on public opinion research, including laws and regulations, key stakeholders and contract methods, please visit the Government of Canada website.
If you have any comments or questions, please contact:
Public Opinion Research Directorate
Receiver General and Pension Branch
Public Services and Procurement Canada
Email: dgsiopinionpublique.isbpublicopinion@tpsgc-pwgsc.gc.ca
Ownership and usage of content
Unless otherwise specified, you may reproduce the materials in whole or in part for non-commercial purposes provided you do the following:
- exercise due diligence in ensuring the accuracy
- indicate both the complete title, and the author
- indicate the source
To obtain written permission from Public Services and Procurement Canada to reproduce any content for the purposes of commercial redistribution, please contact the Public Opinion Research Directorate at: dgsiopinionpublique.isbpublicopinion@tpsgc-pwgsc.gc.ca
Catalogue Number: P100-3E-PDF
International Standard Serial Number (ISSN): 2560-855X
Aussi disponible en français sous le titre : 25e rapport annuel sur les activités de recherche sur l’opinion publique au gouvernement du Canada (available in French only)
© His Majesty the King in Right of Canada, as represented by the Minister of Public Works and Government Services, 2026