Government of Canada invests in Western Canada tourism

News release

Federal Tourism Strategy to create tourism jobs for the middle class in communities across the country

September 9, 2019 – Ottawa, Ontario – Western Economic Diversification Canada
 
Tourism is an inclusive sector that showcases Canada’s culture, diversity, natural beauty, and unique experiences to the world. It also delivers economic benefits across the country by supporting one in 10 jobs. That’s why the Government of Canada is investing in our tourism sector’s businesses and assets.

Today, the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for Western Economic Diversification Canada (WD), announced funding of more than $11 million to support 65 tourism projects across Western Canada. These investments are being made through the Canadian Experiences Fund (CEF), which supports Canadian businesses and organizations seeking to create, improve, or enhance tourism products, facilities, and experiences.

The projects announced today will advance all five targeted tourism activities, including:

  • winter and shoulder-season;
  • Indigenous tourism;
  • inclusiveness, especially for the LGBTQ2 community;
  • rural and remote communities; and
  • farm-to-table, also known as culinary tourism.

Government of Canada funding ensures Canadians and visitors to Canada will be able to experience the best of what Western Canada has to offer, not just in summertime, but throughout the year.

The announcement also takes place in the wake of the announcement by Honourable Mélanie Joly, Minister of Tourism, Official Languages and La Francophonie, of Canada’s tourism strategy: Creating Middle Class Jobs: A Federal Tourism Growth Strategy. The Strategy, which was developed based on feedback from Canadians and the work of the Advisory Council on Jobs and the Visitor Economy, highlights the importance of Canada’s tourism sector as an economic driver for communities across the country.

Quotes

“Innovation doesn’t only happen in big cities; it happens all across Western Canada. That’s why we are helping local tourism businesses turn innovation into economic growth and good jobs for Canadians. Through the Canadian Experiences Fund, our government is investing in the development of our tourism sector and the economic potential of our vibrant communities.”

– The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for Western Economic Diversification Canada

“These investments will enable communities and businesses in Western Canada to develop tourism products and experiences to attract more tourists year-round. This will help communities big-and-small reap the benefits of the global tourism boom to diversify their economies and create good jobs for middle-class families while showcasing Canada’s brand, centred on shared values of diversity and equality.”

– The Honourable Mélanie Joly, Minister of Tourism, Official Languages and La Francophonie

Quick facts

  • Tourism represents more than 2% of Canada’s gross domestic product.

  • Tourism supports more than 1.8 million jobs in Canada.

  • Regional development agencies, such as WD, are one of Canada’s four flagship platforms supporting innovation, along with the Industrial Research Assistance Program, the Strategic Innovation Fund and the Canadian Trade Commissioner Service.

  • By 2025, the Government of Canada is targeting revenue of $128 billion in the tourism sector, a 25% increase over 2018, and 54,000 new jobs (a 7.3% increase).

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Contacts

Media Relations
Western Economic Diversification Canada
613-408-8987
wd.media-medias.deo@canada.ca

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