Government of Canada invests to bring emergency communication technology to market

News Release

Government of Canada invests in a new emergency communication platform developed by SimplyCast Interactive Marketing Ltd.
 
February 24, 2017 – Halifax, N.S. – Atlantic Canada Opportunities Agency 

Government departments, police, and public health and safety organizations will be better able to keep people informed and minimize risk during emergency situations as a result of a new emergency communication platform developed in Nova Scotia. 

The Government of Canada is investing $500,000 in SimplyCast Interactive Marketing Ltd to assist with efforts to further refine and commercialize EmergHub, a platform that will utilize SimplyCast’s existing technology to penetrate the emergency communication market. EmergHub will enable officials to send messages simultaneously via text, email, telephone, and social media, providing prompt situational awareness and direction during emergency situations.

The investment will ensure global partnerships, create jobs for eight full-time commercialization officers and help maintain 32 full-time positions in the Halifax region. 

The funding was announced today by Andy Fillmore, Member of Parliament for Halifax, on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency (ACOA).

Canada’s Innovation Agenda aims to make this country a global centre for innovation - one that creates jobs, drives growth across all industries and improves the lives of all Canadians. 

This investment is made under ACOA’s Business Development Program, which encourages small and medium-sized businesses to innovate products, pursue the commercialization of home-based research and development, and increase competitive advantage in the marketplace.

Quotes

“The Government of Canada invests in innovation and commercialization by supporting the research and development of new products, services and processes, and their commercialization in the marketplace. SimplyCast Interactive Marketing Ltd. demonstrates the readiness of Canadian companies to participate in the global innovation race through the development of effective technologies that are helping to create a better tomorrow for all Canadians.” 

     - The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency

“SimplyCast is an international leader that already has market presence in 175 countries. Now setting its focus on emergency safety and communication, SimplyCast will continue to attract global investment and create broader economic opportunities for Atlantic Canadians.” 

     - Andy Fillmore, Member of Parliament for Halifax

“On behalf of SimplyCast, we would like to thank the Government of Canada, the province of Nova Scotia, and all of our global partners for their support. EmergHub is a technology that will change the landscape for emergency communication all around the world and we are proud to have developed it here in Canada.” 

      - Saeed El-Darahali, President and CEO, SimplyCast Interactive Marketing Ltd.

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Contacts

Alex Smith
Director of Communications and Outreach
Atlantic Canada Opportunities Agency
Phone: 902-426-9417 / 902-830-3839 (cell)
E-mail: alex.smith@canada.ca

Alissa MacDougall
Senior Marketing Specialist
SimplyCast Interactive Marketing Ltd.
Phone: 866-323-6572 ext 1403
E-mail: alissa.macdougall@simplycast.com

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