Potential Motors using AI to improve safety and performance in electric vehicles

News release

March 12, 2021 · Fredericton, New Brunswick · Atlantic Canada Opportunities Agency (ACOA)

Developing a competitive clean energy sector will strengthen the economy, create jobs, open up new market opportunities and build a sustainable future for all Canadians. That is why the Government of Canada is supporting Potential Motors, a Fredericton-based company specializing in next-generation technology for electric vehicles.

Innovative technology will improve safety and performance

René Arseneault, Parliamentary Secretary to the Minister of Economic Development and Official Languages today announced an investment of more than $180,000 for Potential Motors. The company is developing an innovative artificial intelligence (AI) platform to take safety and performance in off-road electric vehicles to a new level. The funding will help Potential Motors bring its automotive technology to market.  

Parliamentary Secretary Arseneault made the announcement on behalf of the Honourable Mélanie Joly, Minister of Economic Development and Official Languages.

The Government of Canada is committed to supporting innovative energy initiatives that reduce pollution, create healthier communities and provide opportunities for economic development.  


“Technology and innovation are key to the future of Canada’s economy.  By investing in projects like Potential Motors, we will continue to create economic opportunities as we work to meet our ambition of net-zero carbon emissions by 2050.”

The Honourable Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for ACOA

”Strong local economies rely upon the prosperity and growth of their businesses and entrepreneurs. In these uncertain times, we want our region’s businesses to know that we support them. I am proud that the Government of Canada is helping Potential Motors build on an innovative idea that will contribute to growth in the clean economy of the future.”

René Arseneault, Parliamentary Secretary to the Minister of Economic Development and Official Languages

"Innovation in clean tech and the electrification of mobility are changing the way we move across Canada and around the world. Potential Motors is bringing a new method of controlling electric vehicles to off-road, a growing segment that has been forgotten by the electric revolution. We are proud to have the support of ACOA to accelerate our growth."

- Sam Poirier, CEO and Co-Founder at Potential Motors

Quick facts

  • Fredericton-based Potential Motors is building a component of the next generation of smart automobiles.   

  • The Government of Canada, through ACOA, is providing a conditionally repayable contribution of $184,436 to Potential Motors. 

  • ACOA’s contribution is through the Regional Economic Growth through Innovation (REGI) program, which supports projects that promote sustainable community economic development, enhance business development and growth, and facilitate innovation.

  • Through the Pan-Canadian Framework on Clean Growth and Climate Change, the Government of Canada committed to deliver on an ambitious national strategy to put more zero-emission vehicles on the road.

Associated links


Catherine Mounier-Desrochers
Press Secretary
Office of the Minister of Economic
Development and Official Languages

Ann Kenney
Senior Communications Officer

Sam Poirier
President and CEO
Potential Motors

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